EasyPark Group Transforms to 'Arrive' for Urban Mobility Revolution
EasyPark Group's Transformation into 'Arrive'
In a landmark move for urban mobility, the EasyPark Group has officially rebranded itself as 'Arrive'. This change, announced on June 12, 2025, signifies a new chapter in the company's mission to enhance the livability of cities worldwide. As the leading provider of digital parking and mobility solutions, EasyPark felt it necessary to unify its various consumer brands under a single, cohesive identity.
A New Era for Urban Mobility
Cameron Clayton, the CEO of Arrive, expressed excitement about this transformation. He notes that the company's rapid growth, particularly through the integration of brands like Flowbird and Parkopedia, highlighted the need for a brand that reflects their expanded range of services. “We need a corporate structure and identity that mirrors our entire portfolio – moving beyond just parking,” Clayton stated during the unveiling.
The name Arrive encapsulates the company's mission to empower people and decision-makers alike to navigate urban mobility with ease. By focusing on simplifying travel experiences, Arrive aims to ensure that cities remain not only functional but also enjoyable for inhabitants.
Building a Global Platform
Arrive's newly crafted vision is to establish the world's leading global mobility platform. This involves a collaborative approach, as the company recognizes that impactful change in urban mobility cannot occur in isolation. Collaborating with city planners, everyday commuters, and transport operators is paramount in this mission. The goal is to create a universally accessible mobility experience across cities of varying sizes and infrastructure maturity.
Clayton elaborated on how the brand's evolution is built upon the legacy of its predecessors. He mentioned that over the last two decades, EasyPark Group, Flowbird, and Parkopedia laid the groundwork for this new vision. “We are building on the legacy of what came before us, and we are excited about what we can accomplish together,” he added.
A Fresh Look for the Future
Alongside the new corporate name, Arrive boasts a vibrant visual identity. Inspired by the energetic pulse of urban life, the branding employs warm tones and bright imagery that suggest optimism and forward movement. This fresh look aims to resonate with the urban populations it serves, making the idea of enhanced mobility not just practical, but aspirational.
The consumer apps and brands previously known as EasyPark, RingGo, and ParkMobile will continue to operate under their established names, allowing users to transition smoothly into this new phase.
Conclusion
The unification of the EasyPark Group under the 'Arrive' banner signifies more than just a name change; it reflects a forward-thinking approach to mobility in cities. The commitment to making urban travel easier and more enjoyable is woven into the very fabric of this rebranding effort. As Arrive embarks on this journey, the company stands poised to lead the charge in creating livable, dynamic urban spaces, transforming how individuals connect with their cities.