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Avocados From Mexico® Partners With Bomba Estéreo for Health

Avocados From Mexico, a leading brand in the avocado market, has made waves by collaborating with the famous Colombian band Bomba Estéreo to release a fresh take on the Latin classic, "La Bilirrubina." This revamped version of one of the most beloved songs in Latin music not only entertains but also promotes a significant health message regarding diabetes awareness in the Hispanic community.

Celebrating a Milestone

In light of the 35th anniversary of "La Bilirrubina," the initiative also coincides with the American Diabetes Association’s (ADA) new recommendation for Type 2 diabetes screenings to commence at the age of 35. The new lyrics, infused with vibrant energy, focus on celebrating health, vitality, and the importance of nutritious foods in one's diet.

By integrating a message of health into a familiar tune, Avocados From Mexico and Bomba Estéreo aim to reach hearts and minds, inspiring fans to embrace healthier lifestyles while enjoying the nostalgic beat of the song. The partnership reflects the brand's commitment to promoting well-being and dietary awareness within the community.

A Cultural Connection

Avocados hold immense cultural significance in the Hispanic diet, recognized for their health benefits. As part of this campaign, Avocados From Mexico will contribute $1 to ADA for every 60-second Type 2 Diabetes Risk Test completed at UnidosContraLaDiabetes.com, targeting up to 35,000 participants. This initiative not only aims to increase awareness about diabetes but also encourages healthier eating habits by spotlighting the nutritional value of avocados.

Alvaro Luque, the CEO of Avocados From Mexico, states, "Food is at the heart of our culture — and it can be the heart of our health, too. We're so much more than just a food brand. We're a brand with purpose, aiming to spark a movement towards better nutrition and empower Hispanics to take control of their wellness."

Music that Inspires Action

Li Saumet, the lead singer of Bomba Estéreo, expressed her personal connection to the campaign: "Growing up with parents who have type 2 diabetes and as a vegan myself, I've seen how crucial nutrition is for families in our community. Combining a beloved song with a message of hope is a special opportunity. It shows how music can inspire meaningful change – promoting joy through nutritious avocados."

The release of this new version of "La Bilirrubina" is not just an artistic endeavor; it represents a concerted effort to actively engage the community in addressing diabetes, a health issue disproportionately affecting Hispanic populations. Studies show that Hispanic adults are nearly 70% more likely to be diagnosed with diabetes than their non-Hispanic white counterparts.

A Comprehensive Campaign

This campaign marks the beginning of a long-term partnership between Avocados From Mexico and the ADA, featuring various initiatives aimed at making health education accessible to the Hispanic community. Strategies will include culturally appropriate nutrition resources, awareness events, and outreach programs throughout the year to bridge the gap between cultural cooking and diabetes management.

Sheila Varshney, a registered dietitian at ADA, emphasizes the importance of making informed food choices for diabetes prevention and management. "Avocados are an incredible nutrient-dense food that can be part of a diabetes-friendly diet. Our Diabetes Food Hub provides recipes that include avocados, allowing people to indulge in delicious meals while prioritizing health."

Future Focus

Through this creative campaign, Avocados From Mexico aspires to empower Hispanic families with the knowledge and tools to make healthier choices, all while honoring their rich culinary heritage. As they make strides in health advocacy through compelling music and collaborative efforts, every tested risk score could act as a catalyst for lasting change within the community.

For more information, visit UnidosContraLaDiabetes.com or avocadosfrommexico.com, and stay connected via Avocados From Mexico’s social media platforms.

About Avocados From Mexico

Avocados From Mexico operates as a subsidiary of the Mexican Hass Avocado Importers Association, focusing on promotion and public relations efforts for all stakeholders involved in avocado distribution. The brand, headquartered in Irving, Texas, is committed to educating and inspiring health-oriented lifestyle changes in the U.S. and beyond.

About Bomba Estéreo

Bomba Estéreo has made a significant impact on the global music scene since their breakout with "Fuego" in 2010. Renowned for their unique fusion of sounds, the group continues to push creative limits while collaborating with various artists worldwide, making them one of the defining voices in the Latin music industry today.