New Crêpe and Espresso Shop Opens in Matsumoto, Nagano with a Cozy Atmosphere

New Haven for Crêpe Lovers in Matsumoto’s Historic Center

In a delightful addition to Nagano's culinary scene, the franchise store "Crêpe and Espresso Matsumoto" will officially open on December 18, 2025. This unique establishment is a creation of the Tokyo-based company, Hito to Hito to, renowned for their original crêpes and coffee options, including the famous "Crêpe and Espresso" store located in Omotesando.

Unique Offerings: The Golden Crêpe

The highlight of this new store is undoubtedly the Golden Crêpe. Having been developed in collaboration with popular gourmet creator Wolf, this crêpe boasts a crispy and flaky texture that is simply irresistible. Its birth took over a year and showcases meticulous attention to flavor, ingredients, and presentation. As a result, these crêpes are gaining substantial popularity on social media platforms, capturing the attention of food lovers and influencers alike.

A Cozy Space That Reflects Matsumoto

Situated in the center of Matsumoto City, just a stone's throw away from the historic Matsumoto Castle and surrounded by stunning natural landscapes such as the Northern Alps, the store's design integrates warmly textured wooden elements and natural materials to create a cozy ambiance. Visitors can delight in their crêpes and espressos while basking in the peaceful atmosphere that echoes the city's unique charm.

Owner’s Vision

According to the store owner, while Matsumoto is seeing an influx of trendy cafes, the number of dedicated crêpe shops remains relatively low. Through the introduction of their Golden Crêpe, the aim is to make crêpes a more accessible and fun everyday option for residents and visitors alike.

Essential Details of Crêpe and Espresso Matsumoto

- Store Name: Crêpe and Espresso Matsumoto
- Address: 3-7-1 Chuo, Matsumoto City, Nagano Prefecture
- Opening Hours: 11:00 AM - 7:00 PM (Last order at 6:30 PM)
- Closed: To be announced
- Instagram: @crepe_espresso_and_matsumoto

Learn More About Crêpe and Espresso

For a taste of what to expect at the new store, check out the main Crêpe and Espresso shop’s Instagram here

About Hito to Hito to

Hito to Hito to is dedicated to serving high-quality food and drinks with a focus on flavor and premium ingredients. The company philosophy emphasizes the importance of enjoying each moment, as each day presents a unique opportunity to appreciate life’s offerings.