Discover the Hybrid Beauty Brand Sohme at the OXO Project in Omotesando

Discover Sohme at the OXO Project

From August 7 to 9, 2026, Tokyo's Omotesando became a hub for beauty enthusiasts as the OXO Project showcased the innovative hybrid beauty brand, Sohme. This event was a significant milestone as it marked the first offline experience of Sohme in Japan, inviting local customers to delve into its unique products and ethos.

Sohme, which embraces the philosophy of “Define Your Own Beauty,” resonates with the OXO Project’s theme, “A Summer of Loving Yourself.” Focusing on self-love and personal beauty, the brand aims to simplify the beauty routine for busy individuals, effortlessly blending skincare and makeup. Since its launch in Korea, Sohme has garnered attention from prominent beauty magazines and media outlets, establishing a solid reputation in the industry.

A Unique Beauty Routine

The event featured various activities such as mat pilates and running, creating a dynamic environment that aligned with the wellness theme. At the Sohme booth, visitors experienced the brand’s innovative approach to beauty. After engaging in physical activities, attendees could quickly refresh their skin using Sohme’s products. A key highlight was the introduction of their simple beauty routine consisting of two versatile items:

1. TWO-GO BLUSH & GLOW STICK - This dual-purpose stick combines a blush and glow formula, providing both a healthy flush and a luminous shine. The texture transitions from cream to powder, ensuring a light finish while infusing skincare ingredients to nurture the skin.
- Price: ¥5,500 (tax included)
- Weight: Blush 5.5g + Glow 4.5g
- The blush creates a natural color boost, while the glow section offers multi-functional use as a highlighter, lip product, or moisturizer for dry areas.

2. MOISTURIZING CAPSULE SKIN TINT - A unique skin tint that merges the last step of skincare with the first step of makeup. Infused with tinted capsules, this product enhances the skin’s natural look, providing a dewy finish.
- Price: ¥4,900 (tax included)
- Volume: 40ml
- Rich in moisturizing elements like NAD+, NMN, multi-hyaluronic acid, and vitamin E, it promises to hydrate and rejuvenate the skin.

Attendees had the opportunity to try these products firsthand, exploring the feel and colors while interacting with staff to select the best hues for their skin types and preferences. This interactive experience allowed visitors to fully appreciate Sohme’s product range, which is challenging to convey through online retail.

OXO Project Overview

The OXO Project emphasizes “XOXO to Myself,” redefining self-care for busy individuals through engaging experiences that uplift everyday routines. By prioritizing self-care, OXO Project aims to create a positive and sensory journey, fusing wellness and beauty in innovative ways.

The event, hosted by IROA Corporation at a prime location in Shibuya, attracted numerous beauty enthusiasts eager to explore the new possibilities offered by the blending of beauty and wellness.

Event Details:

- Name: OXO Project | Global Wellness & Beauty POP UP EVENT
- Date: August 7 - 9, 2026
- Venue: 1F Jingumae Court C, 4-24-3 Jingumae, Shibuya, Tokyo
- Hosted by: IROA Corporation

As OXO Project continues to bridge the Japanese wellness and beauty markets with international brands and cultures, such events pave the way for transformative experiences for all beauty lovers. Marketing campaigns, collaborations, and inquiries are welcome through their official communication channels. Explore more about Sohme and the OXO Project on their social media.