Exciting New Oral Care Products for Kids Unveiled by Hakira and Makiba no Asah

Swapping the traditional approach to oral care, Hakira, a brand under Snow Brand Milk Products, has announced the launch of two innovative oral care products designed for children aged 1.5 years and older. On October 1, 2026, the new flavors "Hakira Makiba no Asah Yogurt Flavor" and "Hakira Makiba no Asah Strawberry Yogurt Flavor" will hit the shelves. In addition, on the same day, an updated version of the popular "Hakira Assortment of Three Flavors" will also be released. These new offerings are developed in collaboration with Snow Brand Milk Products’ beloved Makiba no Asah line.

Overview of the Hakira Series

The Hakira series has been catering to a wide range of consumers—from young toddlers to adults—since its launch in 2005. Containing Ovalgen DC and xylitol, this sugar-free oral care product is ideal for rewarding kids after brushing their teeth or serving as a delightful snack option. Over the past 21 years, Hakira has successfully integrated into the daily routines of families, making oral hygiene an enjoyable experience.

Product Features

New Products:

1. Collaboration with a Trusted Brand: In response to consumer feedback regarding desired flavors, which highlighted yogurt as a favorite, the new products are crafted to resonate with kids' taste preferences. The partnership with the Makiba no Asah brand, which celebrates its 40th anniversary in October 2026, aims to deliver familiar and appealing flavors of yogurt and strawberry yogurt in a fun and engaging manner for children.
2. Eye-Catching Packaging: The packaging for these new products reflects the cheerful branding of Makiba no Asah, incorporating a bright and friendly design. When positioned side by side, the packaging reveals a whimsical rainbow illustration, adding an element of joy and playfulness in choosing and displaying the products.

Updated Products:

1. Flavor Enhancements: The revamped "Hakira Assortment of Three Flavors" will now feature popular choices: apple, ramune, and grape. These flavors have been selected based on customer preferences and are designed to appeal to kids' love for fruity treats.
2. Clear Packaging Design: To enhance the shopping experience, the new packaging emphasizes the flavors prominently, making it easy for parents and children to choose their favorites at a glance.

About Makiba no Asah

Launched in 1986, the Makiba no Asah brand has established itself as a long-standing favorite among consumers of all ages, providing quality dairy products that are both nutritious and delicious. With its 40th anniversary approaching, the brand continues to innovate and cater to its loyal fans.

For more information on the new products and to stay updated on all things Hakira and Makiba no Asah, consumers can visit the dedicated webpage of Snow Brand Milk Products or reach out through the customer service hotline provided.

Contact Information

For inquiries regarding these products, please contact the Hakira Customer Center at 0120-241-537, available from 9:00 to 17:00 (excluding weekends, holidays, and year-end vacations).