Ground Y Launches the Enchanting Snow White Collection on May 3rd

Ground Y's Snow White Collection Unveiling

On May 3rd, 2023, Ground Y, a brand renowned for its genderless and ageless fashion concepts, will launch a special collection inspired by Disney's Snow White. Rooted in the artistic vision of Yohji Yamamoto, this collection promises to offer a unique interpretation of the classic story that has captivated audiences for decades.

The Snow White Collection will be available for purchase at all Ground Y official stores and the online platform, THE SHOP YOHJI YAMAMOTO, starting from noon on the release day. This collaboration celebrates the rich narrative of Disney’s iconic film, which holds the distinction of being the first-ever full-length animated feature. Ground Y aims to capture the essence of this timeless tale, infusing it with contemporary design elements that resonate with modern audiences.

What to Expect

The collection features an array of striking pieces, each reflecting distinct aspects of the beloved fairy tale:

- Unique Graphics: Original graphic items center around key elements from the Snow White story, such as the infamous poison apple, showcased in Ground Y’s dynamic style.
- Spring Knits: A standout piece includes a mohair linen knit that symbolizes the poison apple in a sophisticated manner, ensuring comfort and elegance for spring.
- Shirts and Tees: The collection also includes shirts that incorporate opal processing and prints depicting Snow White in iconic scenes, with a notable piece of art featuring “Snow White” holding the apple. Additionally, T-shirts that vividly represent the queen with striking colors are available, aiming to blend mystery and allure.

In total, seven styles will be showcased throughout this captivating collection. Each piece intricately weaves the symbolic elements of Snow White into a fashion-forward narrative that speaks to Ground Y's intent of merging storytelling with wearable art.

Visual Representation

The unveiling of the collection is complemented by the visuals featuring Marin Kanaya, a member of the dance and vocal group GENIC. Recognized for her dual talents as a model and artist, Kanaya embodies the collection's essence, which aims to transcend traditional boundaries of gender and age in fashion.

For a full view of all looks from the collection, you can visit the official campaign page.

Collection Pricing

Here’s a summary of the collection’s pricing (all prices include tax):

- Mohair Linen Knit (Poison Apple): ¥46,200
- Opal Process Shirt (Snow White): ¥66,000
- Two styles of Big T-shirts (Apple motif): ¥30,800 each
- T-shirts (Poison Apple in White and Black): ¥19,800 each
- T-shirt (Queen motif): ¥19,800
- T-shirt (Snow White): ¥15,400

A detailed list of all items can be found on the special site.

Key Dates and Locations

- Release Date: May 3rd, 2023
- Availability: Ground Y’s flagship stores located in GINZA SIX, LaForet Harajuku, Shibuya PARCO, Shinsaibashi PARCO, Nagoya PARCO, and Sapporo PARCO. They will also be available through THE SHOP YOHJI YAMAMOTO online store.

Conclusion

Ground Y continues to push the envelope of fashion storytelling with this collection, presenting a fresh way to engage with one of Disney's most treasured narratives. The Snow White Collection is not just a clothing line; it's a celebration of art, culture, and the magic of storytelling that has inspired generations.

For more updates, check their official social media platforms: