#Japan #Tokyo #Big Echo #Narumiya Characters #Harmony Pink

Harmony Pink Festival: A Collaboration Between Big Echo and Narumiya Characters

Big Echo, operated by Daiichi Kosho Co., is set to bring a vibrant and nostalgic event to life with the Harmony Pink Festival starting on March 11, 2026. This unique collaboration pairs Big Echo with Narumiya Characters, beloved figures from the popular junior apparel brand. With a colorful lineup of activities, this event is not to be missed!

What to Expect

The festival will feature specially designed collaborative rooms at Big Echo's flagship locations in Shibuya and Namba, along with exclusive drinks available at five selected stores in Tokyo and Osaka. Get ready for a delightful experience that combines music, nostalgia, and fun!

Exclusive Collaborative Rooms

Starting from March 11, the festival will transform two of Big Echo’s stores into collaboration rooms. Each space will be adorned with decorations showcasing the Narumiya Characters, with delightful illustrations featuring their signature “Harmony Mic” style. These whimsical designs aim to create a joyful and lively atmosphere, perfect for capturing memorable moments with friends and family.

Special Collaboration Drinks

Alongside the unique rooms, Big Echo will introduce two exclusive drinks available at all participating stores:
1. Harmony Pink Peach with Nakama-kun Cocoa Biscuit Ice
2. Harmony Pink Peach with Berie-chan Berry Ice

These beverages are priced at 640 yen each (tax included), and customers who order a drink will receive a limited edition “Harmony Pink Festival” sticker, a collectible item that showcases the festival's theme.

Exciting Campaigns Across All Locations

In addition to the exciting drinks and themed rooms, the Harmony Pink Festival will host special events across all Big Echo locations:

• - Heart-Shaped Cushion Giveaway: Customers who spend over 1,000 yen can submit a receipt for a chance to win one of 500 exclusive heart-shaped cushions.
• - Smartphone Wallpaper Giveaway: Every customer who visits between March 11 and April 19 will receive a series of unique smartphone wallpapers, updated every ten days, making it a great way to remember this experience digitally.

This collaboration taps into the nostalgia of customers who connected with the Narumiya Characters during the early 2000s, particularly among elementary and middle school students. Popular characters like Nakama-kun, Berie-chan, and Mint-kun help rekindle fond memories, appealing to both younger audiences and those now reminiscing about their own childhoods.

Invitation to the Festivities

Big Echo encourages everyone to join in the celebrations and relive the magic of the Narumiya Characters. The specially created rooms, unique drink offerings, and exciting campaigns are designed not only to attract new customers but also to re-engage fans from years past. Big Echo is committed to enhancing customer satisfaction while innovatively promoting karaoke experiences.

Event Details

• - Event Duration: March 11, 2026, to April 19, 2026
• - Participating Locations: Big Echo Shibuya Center Street, Big Echo Namba Amza, and more.
• - Follow the Event: For more details and updates, visit the Big Echo Official Campaign Page here and the Narumiya International Official Site here.

Don’t miss out on this chance to enjoy a delightful fusion of karaoke, character-themed decor, and a splash of nostalgia at the Harmony Pink Festival!