#London #United Kingdom #Fresh Produce #Buyers Edge #United Fresh

Buyers Edge Platform Expands Into Europe

Introduction

Buyers Edge Platform, recognized as a prominent digital procurement network in the foodservice sector, has recently announced a significant strategic advancement: its acquisition of the United Fresh Consortium (UFC), a UK-based expert in the fresh produce supply chain. This move not only signifies Buyers Edge's commitment to enhancing its offerings but also marks the inception of its Fresh Division in the European market.

The Acquisition and Its Significance

This acquisition is deemed pivotal in Buyers Edge's efforts to establish a robust network of growers and distribution partners across Europe. John Davie, CEO of Buyers Edge, shared his enthusiasm about this venture, expressing optimism regarding the successful replication of their North American Fresh Division's model in Europe. The goal is clear: to create substantial value for their members while expanding their reach in the competitive European landscape.

Christian Paynton, the founder of UFC, expressed his satisfaction with the partnership, stating that it amplifies their ability to innovate and grow while maintaining their core values. Established in 2007, UFC has been a trailblazer in the sustainable fresh produce sector, known for its transparency in carbon impact reporting. This commitment makes it a strategic partner for Buyers Edge as they aim to foster sustainability improvements within the foodservice industry.

Mission and Vision

The ambition behind the acquisition of UFC aligns closely with Buyers Edge’s overarching mission of enhancing value through technology and collaboration. David Liesenfelt, President of the Buyers Edge Fresh Division, noted that the integration of UFC into their operations brings along a wealth of established relationships within the supply chain, further strengthening their growth potential.

As Buyers Edge Platform continues to expand globally, UFC's addition is crucial for connecting the North American and UK networks. This endeavor not only supports the existing operator marketplace but also fosters a sustainable approach to foodservice sourcing.

European Expansion Strategy

In the wake of this acquisition, Buyers Edge Platform has embarked on a robust strategy, completing twelve European investments since January 2023. Their expansion efforts have reached markets including the UK, Germany, Sweden, Switzerland, and the Netherlands. Supporting over 300,000 operator locations worldwide, the company manages substantial procurement spend, leveraging advanced technology to streamline the foodservice supply chain.

Conclusion

The acquisition of United Fresh Consortium by Buyers Edge Platform marks a crucial step in the company's European strategy. With both leaders in the fresh produce supply chain joining forces, there's a promising future ahead, not just for Buyers Edge, but for the entire European foodservice sector. The synergy between the two entities promises enhanced efficiency, sustainability, and a commitment to delivering top-quality products to customers in the foodservice industry. This move exemplifies how strategic partnerships can successfully navigate the complexities of international markets, setting a precedent for future expansions by Buyers Edge Platform and its continuing mission to revolutionize the foodservice supply chain globally.

About Buyers Edge Platform

As a leader in digital procurement, Buyers Edge Platform champions innovation to drive value in the foodservice industry. Their commitment to sustainability and efficiency positions them favorably in the evolving global marketplace.

About United Fresh Consortium (UFC)

UFC's dedication to quality and customer satisfaction has solidified its reputation in the UK fresh produce market. This partnership propels both organizations toward a shared vision of excellence in foodservice operations.