Ortho Development Strengthens Sales Leadership Amid Strategic Growth Plans

Ortho Development Corporation, based in Draper, Utah, has announced significant updates to its sales leadership team, aiming to foster strategic growth in the orthopedic industry. This move comes as part of the company's ongoing efforts to enhance its market presence and align with the evolving needs of healthcare professionals and surgical institutions.

In a notable promotion, Kevin Kinnersley has taken on the role of Vice President of Sales. With over eleven years at Ortho Development, Kinnersley has previously served as Director of Business Development. He is credited with shaping the company’s commercial strategies and supporting sustained growth throughout his tenure. Kinnersley’s blend of experience in business development, sales leadership, and marketing strategy positions him well to spearhead sales efforts going forward. He stated, "I am honored to lead the sales efforts and strategy during this next phase of growth at Ortho Development. Over the past 11 years, I have seen the strong foundation built by our teams across the organization, and I look forward to building on that momentum as we continue to grow thoughtfully and strategically in the years ahead."

Joining him in leadership is Patrick Fitch, now Director of U.S. Sales – West. Fitch brings nearly two decades of experience in the orthopedic and medical device sectors, having held senior roles in sales management and regional leadership at renowned firms like Conformis, Restor3d, NuVasive, and Stryker. His expertise particularly lies in hip and knee portfolios, making him a vital addition to the team as they aim to strengthen partnerships with surgeons and health systems across the Western United States. Fitch expressed his enthusiasm for the role, citing the company’s vision, culture, and established momentum as compelling reasons for his commitment to Ortho Development. "My focus is on applying my experience to drive growth, develop strong sales teams, and expand our impact across the industry," he noted.

Greg Larson, President of Ortho Development, endorsed both Kinnersley and Fitch, highlighting their proven track records in building effective teams and executing successful sales strategies. He believes their combined expertise will be crucial as the company works on translating innovative products into meaningful benefits for surgical partners while achieving its growth objectives.

Founded in 1994, Ortho Development has gained a reputation for quality within the orthopedic medical device space, focusing on hip and knee joint replacement implants and instruments. The company prides itself on building strong relationships with distributors, sales representatives, and orthopedic surgeons to deliver reliable and clinically proven solutions that restore mobility for patients.

As the orthopedic industry continues to evolve, Ortho Development remains committed to advancing its products and processes to meet the needs of healthcare providers. With the newly appointed sales leadership, the company aims not only to grow its market share but also to enhance customer experience through continued innovation. This strategic restructuring reflects Ortho Development's dedication to fostering an inclusive and adaptable corporate culture, positioning itself for future success amidst an increasingly competitive landscape.

For more information about Ortho Development and its product offerings, visit www.odev.com.

In summary, the advancements in sales leadership at Ortho Development not only signify the company's growth but also its commitment to leveraging experience and strategic planning to navigate the complexities of the orthopedic medical device market.