Dreamday Welcomes Veronica Gauthier as Senior Vice President to Enhance Performance Marketing Efforts

Dreamday Welcomes Veronica Gauthier as Senior Vice President of Growth

Dreamday, an award-winning Performance PR agency, has recently announced the appointment of Veronica Gauthier as its new Senior Vice President of Growth. This strategic decision marks a significant step forward in Dreamday's commitment to scaling its performance marketing capabilities amidst rising industry demands.

With over two decades of experience in affiliate and performance marketing, Gauthier has a robust history of leading high-impact marketing initiatives for premier brands, such as Uber, Target, Adidas, Amazon, and GolfNow (NBCUniversal). Notably, Gauthier played a pivotal role in transforming Uber's affiliate program into a scalable global growth engine, showcasing her knack for driving performance and revenue.

Lauren Kleinman, the Founder and CEO of Dreamday, expressed her enthusiasm about Gauthier's appointment, stating, "We built Dreamday on the belief that affiliate, PR, and influencer are stronger together, and Veronica Gauthier is the rare operator who has proven that at a global scale. She's here because we're not slowing down." This statement highlights the agency's ambition and determination to maintain momentum in a competitive landscape.

Gauthier's expertise extends across various sectors, including retail, technology, travel, and marketplace functions. Her ability to establish diversified partner ecosystems has consistently resulted in measurable revenue growth while prioritizing long-term brand equity. Known for her commercial acumen and operational rigor, Gauthier collaborates closely with executive leadership, translating growth strategies into actionable plans that drive revenue across global markets.

This significant move comes on the heels of a remarkable growth phase for Dreamday. In 2025 alone, the agency augmented its workforce by adding 30 new team members, expanding its capabilities and client roster significantly. The latest addition of notable clients for 2026 includes names like The Farmer's Dog, gorjana, Medik8, and Venus et Fleur, further solidifying Dreamday's reputation in the market.

As the Senior Vice President of Growth, Gauthier will spearhead Dreamday's performance growth initiatives, ensuring the seamless integration of affiliate, influencer, and PR strategies into a cohesive marketing ecosystem designed for modern brands. This innovative approach is aimed at navigating the increasingly complex media landscape effectively.

As Dreamday continues to expand its reach and service offerings, the agency emphasizes its goal of redefining the Performance PR category. The agency is focused on collaborating with leading consumer brands to foster not only cultural relevance but also deliver measurable revenue outcomes.

In conclusion, Veronica Gauthier's appointment marks a new chapter for Dreamday as it seeks to enhance its performance marketing capabilities and reinforce its position as a leader in the PR landscape. Through strategic hiring and innovative thinking, Dreamday is set to take on new challenges and seize opportunities that lie ahead in the evolving market.

For more information about Dreamday and to learn about its unique Performance PR model, visit their website at dreamday.la.