#Japan #holiday shopping #Tokyo #Tokyu Plaza #Fashion Popup

Experience the Holiday Charm at Fashion & Lifestyle POP-UP

From December 16 to 29, 2025, the stylish Tokyu Plaza Omokado in Omotesando will transform into a haven for fashion enthusiasts and lifestyle lovers alike as it hosts the "Fashion & Lifestyle POP-UP" event. At this exclusive pop-up, 18 remarkable brands will display their unique creations, perfect for holiday gifting and personal indulgence.

Event Highlights

The event promises a delightful blend of jewelry, apparel, bags, and home products that reflect the designers' unique visions. Just in time for Christmas shopping, each product encapsulates the spirit of the holiday season and is ideal as a special gift for yourself or a loved one.

With a focus on whimsical designs and gifts that emphasize self-indulgence, this pop-up is set to offer an unforgettable shopping experience during the festive period.

Participating Brands

Among the impressive array of brands are:

• - Camel 1940: A reputable brand known for its vacuum-insulated bottles. Utilizing a double glass structure, they ensure your drinks maintain their original taste without any metallic odors. Their modern lightweight designs cater to the daily lifestyle, emphasizing sustainability through repairable features.

Instagram: @madebycamel | Website

• - Chicks: Established in 1953, this family-oriented underwear brand embodies the ethos of “the best for the family.” They prioritize sustainable materials, such as U.S. cotton and TENCEL™, delivering breathable and durable daily wear that brings warmth and comfort.

Instagram: @chickslifestyle | Website

• - Club Stubborn: This men’s wear brand melds vintage military aesthetics with contemporary designs. Its founder’s long history as a collector informs a unique approach to creating clothing that marries nostalgia with modern functionality.

Instagram: @clubstubborn | Website

• - DEROR JEWELLERY: A demi-luxury brand that blends minimal elegance with deep storytelling. Each piece in their collection possesses symbolic significance, often embodying themes of harmony and courage.

Instagram: @deror_jewellery | Website

• - IP AXIS INDUSTRIAL STUDIO: Focusing on future workwear, this design brand offers practical yet creative pieces. With an emphasis on ergonomic designs and modular structures, their collections cater to today's urban creators and tech workers.

Instagram: @ipaxis_industrial.studio | Website

And many more brands contribute to this vibrant showcase, including IZSEL, Knitup, KnitWarm, Leather Lab, momotone, Oldsoilism, Pair Pair Full, TINGE, Toby Black, STUFF, and special exhibition brands like ANGUS TSUI, ARTY:ACTIVE, and selfFab.

Special Offers

As an added bonus, the first 50 customers to purchase from the pop-up store will receive a Starbucks gift card valued at ¥500. However, it's important to note that Starbucks Coffee Japan is not involved in this campaign.

Event Admission

• - Dates: December 16 (Tuesday) - December 29 (Monday), 2025
• - Venue: Tokyu Plaza Omokado, 5th floor
• - Admission Fee: Free
• - Participating Brands: 18 (with some brands displaying only)

Final Thoughts

The "Fashion & Lifestyle POP-UP @ TOKYU PLAZA OMOKADO" presents an ideal opportunity for those looking to embrace the holiday spirit through unique fashion and lifestyle pieces. Mark your calendars and join us for a memorable shopping experience this December!