#Japan #AMI #Sendai #AMI PHOTO #Simnet

New Photography Services for Pet Breeders

Introduction: A New Era for Pet Adoption

In a remarkable move to enhance the pet adoption experience in Japan, Simnet Inc., the company behind the popular breeder matching sites "Minna no Breeder" and "Minna no Koneko Breeder," has partnered with a photography matching platform, aMi. Starting from August 21, 2025, this collaboration will provide breeders with access to professional photography services, further strengthening their branding and improving the transparency for prospective pet owners.

Simnet, headquartered in Sendai, Miyagi Prefecture, has facilitated the connections between breeders and pet owners, boasting over 400,000 successful matches as of August 2025. Similarly, aMi operates a comprehensive platform that has matched more than 70,000 photography sessions, positioning itself as a key player in the industry.

The Importance of Quality Photography in Pet Adoption

The significance of high-quality photography cannot be overstated in the context of pet adoption. Prospective families often make decisions based on the quality and appeal of the photos presented to them. Clean, engaging images of puppies and kittens can significantly influence the decision-making process, enhancing the likelihood of a successful match.

Both Simnet and aMi recognize that the visual representation of pets and their environments is critical. It serves as a communication tool that reflects the integrity and commitment of breeders. Photos are not simply attractive images; they convey the commitment to proper care and cleanliness that potential pet owners are increasingly concerned about.

Challenges Faced by Breeders

Despite the clear benefits, breeders often cite challenges in producing high-quality images. Common complaints include:

• - Technical Barriers: Many breeders lack the skills or equipment necessary to take professional photographs.
• - Time Constraints: With the daily responsibilities of caring for animals, finding time for photography can be daunting.
• - Availability of Photographers: In some regions, finding a qualified photographer can be difficult, leading to additional frustrations regarding scheduling and costs.

Addressing the Challenges Through Partnership

To tackle these issues, Simnet has capitalized on its partnership with aMi, which boasts a database of over 5,400 photographers. This collaboration aims to streamline the process of obtaining high-quality photos, ensuring that both convenience and quality are prioritized. A new specialized service plan will be introduced, allowing breeders registered on "Minna no Breeder" and "Minna no Koneko Breeder" to easily order photo shoots from the AMI PHOTO platform.

Service Overview

With this partnership, registered breeders can take advantage of several key services:
1. Professional Photography: aMi’s photographers will visit kennels and catteries to capture the charm of the puppies and kittens.
2. Effortless Arrangements: Breeders can quickly request photography services through a simple application process on the platform, allowing for coordinated scheduling and delivery.
3. Branding Support: The service aims to effectively convey the breeders' dedication to high standards in hygiene and care, providing potential owners with reassurance.

Additionally, to celebrate this new venture, a special campaign will offer an introductory discount of 10,000 JPY for the first 50 applicants who book a session between August 21 and November 20, 2025.

The Value Provided

For Breeders:

• - Reduced Hassle: The new service alleviates the complexities involved in securing a photographer, saving time and effort.
• - Increased Visibility: Stunning images taken by professionals attract more interest, increasing the chances of finding ideal new homes for pets.
• - Showcasing Integrity: High-quality photos elucidate the care and environment that the animals are raised in, enhancing trust with prospective owners.

For Pet Owners:

• - Realistic Expectations: Potential adopters can scrutinize the detailed images of the animals, facilitating informed decisions.
• - Understanding the Environment: High-resolution photos provide insights into the living conditions of the pets, reinforcing confidence in their decision-making process.

Looking Ahead

This partnership marks the beginning of exciting new developments, with plans to potentially include video services and photography for pet owners in the future. Both Simnet and aMi are committed to enhancing transparency within the pet industry, ensuring sustainable growth and ethical practices.

Voices from the Leaders

Ryu Tanaka of Simnet expressed, "We are thrilled to offer breeders easier access to professional photography, which is essential for conveying the true nature of their pets. High-quality photos enhance the connection between breeders and potential pet owners, ensuring that these crucial first impressions are not only beautiful but also truthful."

From aMi, Yuka Fujii commented, "This partnership instills confidence for both breeders and families looking to adopt. Quality photography is an essential bridge that connects pets' personalities with prospective owners, paving the way for trustworthy relationships."

Conclusion

Empowered by this innovative collaboration, the future of pet adoption in Japan looks promising. By bridging the gap between breeders and families with high-quality photography, Simnet and aMi are leading the way toward more informed and joyful pet adoption experiences for all involved.