#Japan #Tokyo #new logo #AD Works Group #140th Anniversary

AD Works Group's Milestone: 140 Years of Innovation

As AD Works Group gears up to celebrate its significant milestone of 140 years in business in 2026, the company is placing a strong emphasis on enhancing its brand strategy to expand its BtoC operations. Recently, the company proudly introduced a vibrant new logo that embodies its vision for the future.

The Launch of the 140th Anniversary Project

In anticipation of this important anniversary, AD Works Group has initiated a comprehensive project focusing on its history and future growth. Officially starting from August 2025, the project encourages participation across the organization, particularly engaging motivated, young employees. A dedicated team of 12 passionate members is driving this initiative, fostering discussions that align with the company’s aspirations—what they hope for the next decade and beyond. This strategic effort is not merely about marking an anniversary; it aims to creatively involve everyone connected to the company in building a shared future.

A Symbol of Determination: The New Logo

The newly crafted logo for the 140th anniversary incorporates dynamic elements signifying the company’s unwavering determination. With bold font and an angled design, it reflects a commitment to progress toward the future, represented metaphorically by the North Star. Moreover, the logo's vibrant color scheme vividly portrays a desire to revitalize and enhance the company’s culture and image.

Insights from the Executive Team

Toshiya Suzuki, Executive Director of AD Works Group, shared his enthusiasm regarding the aspirations of the 140th anniversary project. He noted the intent to turn this year into an opportunity for not just celebration but also for constructive collaboration among all stakeholders associated with AD Works. This year is poised to ignite enthusiasm amongst employees as they contemplate their ambitions, as well as the company’s role in society. Suzuki emphasized that the initiative’s success depends on the engaged contributions of all employees, encouraging them to envision their ideal selves, the company, and society as a whole.

Commitment to Community and Stakeholders

AD Works Group is immensely thankful for the ongoing support from its loyal customers and business partners. Leading up to the anniversary in 2026, various promotional strategies and events will be deployed to communicate the company’s rich history and aspirations for the future.

Marketing and Promotion

To kick off the celebration, prominent advertisements featuring the new logo have begun to appear, including:

• - Ads in Tokyo Metro stations, particularly at Ginza station
• - Taxi shelter advertisements across Tokyo
• - Development site displays in front of Hakata Station in Fukuoka

A Legacy of Growth and Vision

Founded in 1886 as Aoki Dyeing Works, AD Works Group has transformed over its extensive history while remaining committed to delivering innovative investment solutions, particularly in real estate. The company has offices not only in Tokyo but also in Osaka, Fukuoka, and Los Angeles. Looking toward the future, a guiding principle has been established: to transcend boundaries creatively and to re-color the world vibrantly. The ambitious goal set for 2034 includes a target of 20 billion yen in pre-tax profits and capturing 40% of the BtoC market share.

As AD Works Group prepares to embark on this significant journey, all eyes will be on how it leverages its rich heritage while fostering excitement for what lies ahead. With the 140th anniversary on the horizon, the company invites everyone to join in sharing this profound moment in history and to be part of its ongoing evolution.

About AD Works Group

• - Company Name: AD Works Group
• - Location: 2-2-3 Uchisaiwai-cho, Chiyoda-ku, Tokyo, 5F Hibiya Kokusai Building
• - CEO: Hideo Tanaka
• - Established: 1886
• - Stock Code: 2982 (Tokyo Stock Exchange Prime)
• - URL: AD Works Group