#Japan #Tokyo #fitness #SMART GOLF #VALX

Strategic Partnership Between SMART GOLF and VALX

On August 25, 2025, SMART GOLF held a press conference to announce its new business partnership with VALX. The event, which took place in Shibuya, Tokyo, was attended by key figures from both companies, including SMART GOLF's CEO, Yuto Takasuka, VALX's CEO, Masayuki Tadaishi, and Special Advisor Yoshikazu Mitsuhashi. They discussed the reasons behind their collaboration and what future developments could be expected.

SMART GOLF has established itself as a leading player in the indoor golf sector, operating 153 facilities across Japan. By leveraging advanced technology, the company offers a platform that caters to golfers from beginners to those training for competitions. In contrast, VALX has focused on supporting athletes and fitness enthusiasts with high-quality protein products aiming to promote overall health.

The partnership is set to explore the emerging field of combining strength training with golf. Both companies share a vision of enhancing athletic performance and promoting health through a structured approach to exercise that incorporates strength training into golf practices. This innovative concept has already generated significant interest among the media present at the conference.

One of the highlights discussed was the potential for joint campaigns that emphasize the complementary relationship between strength training and golf. The speakers touched on the importance of muscle training for golfers, explaining how a well-rounded fitness routine could lead to improved performance on the course.

The collaboration aims to empower golfers not just to play better but also to maintain healthier lifestyles through systematic strength-building exercises tailored to the unique demands of golfing. The discussion illustrated a commitment from both organizations to foster growth and development in their respective fields.

About SMART GOLF

SMART GOLF is a membership-based indoor golf practice facility that offers a subscription model, allowing members unlimited access. The company focuses on providing a low-key environment, with limited spots for bookings, ensuring personalized attention. With 24/7 availability (excluding certain locations), SMART GOLF facilities have everything from rental clubs to security measures in place, making them a comfortable space for all golfers, from novices to seasoned players. One-on-one lessons are also available, enhancing the learning experience.

Company Overview

• - Name: SMART GOLF Co., Ltd.
• - Representative: Yuto Takasuka, CEO
• - Location: 2-11-5 Shibuya, Shibuya-ku, Tokyo, 8F, Cross Office Shibuya Medio
• - Established: September 2020
• - Website: SMART GOLF

About VALX

VALX emphasizes the pursuit of ‘authenticity’ by delivering sufficient quantities of high-quality products tailored to modern trends. The brand develops supplements, apparel, and fitness training goods, with contributions from legendary trainer Yoshinori Yamamoto. In addition to offering a comprehensive range of fitness products, VALX operates a popular YouTube channel, “VALX Yamamoto’s Muscle Training University,” which has surpassed 760,000 subscribers.

Company Overview

• - Name: VALX Co., Ltd.
• - Representative: Masayuki Tadaishi, CEO
• - Location: 3F, MFPR Shibuya Minamihara Bldg, 16-11 Nanpeidai-cho, Shibuya-ku, Tokyo
• - Established: May 2006
• - Capital: 900 million yen
• - Website: VALX

Through this strategic partnership, both SMART GOLF and VALX are poised to change how fitness and golf intersect, creating a paradigm of training that could redefine athletic standards as well as collaborative approaches in the industry.