Standard Wellness Elevates Kelley Cordell as New Vice President of Retail to Enhance Customer Experience
Standard Wellness Appoints Kelley Cordell as Vice President of Retail
CLEVELAND, June 3, 2025 - Standard Wellness Holdings, LLC, a prominent multi-state cannabis operator, has officially announced the appointment of Kelley Cordell as its new Vice President of Retail. In her new capacity, Cordell will spearhead the company's retail operations strategy, taking charge of store performance, team development, and initiatives aimed at enhancing customer experience across all dispensary locations.
Kelley Cordell steps into her role with over 15 years of retail leadership experience. Before entering the cannabis sector in 2020, she held senior positions within traditional retail environments where she evidenced a proven ability to elevate the in-store experience, optimize retail operations, and drive both revenue growth and expansion. This balance of skills is particularly valued by Standard Wellness's CEO, Jared Maloof, who remarked, "It's rare to find a leader who balances customer insight, operational strength, and team development the way Kelley does. Her arrival marks a key step in deepening our commitment to customer satisfaction and building a culture where our retail teams can thrive."
“I am excited to join the team at Standard Wellness as we continue to grow and evolve in the cannabis space,” expressed Cordell. “The team has laid a strong foundation, and I'm looking forward to building on that success—expanding our footprint, enhancing the in-store experience, and driving operational excellence across the board. There’s real momentum here, and I’m proud to be part of a company that’s redefining wellness through innovation and smart retail strategy.”
Cordell's extensive background and vision highlight Standard Wellness's commitment to nurturing strong leadership as it expands its retail presence. Her role is essential for realizing the company's mission of providing safe, effective, and high-quality cannabis products to consumers.
About Standard Wellness
Founded in 2017 in Ohio, Standard Wellness is a vertically integrated cannabis enterprise with operations across Ohio, Missouri, and Utah, also holding cultivation, processing, and dispensary licenses in Maryland. The company proudly operates five retail locations under The Forest brand, being recognized as a pioneer in the industry. This includes the historic achievement of making the first-ever legal marijuana sale in Ohio through its dispensary, The Forest Sandusky, and managing the inaugural cannabis delivery to a Utah pharmacy in February 2020.
With a dedicated workforce of around 350 employees, Standard Wellness aims to enhance quality of life by ensuring legal and safe access to cannabis for both medical and adult-use consumers. The appointment of Kelley Cordell is expected to further advance these objectives and adapt to the rapidly evolving landscape of the cannabis industry.