#United States #Duluth Trading #Mount Horeb #Summer Gear #Old Milwaukee

Celebrate the Summer Spirit with Duluth Trading and Old Milwaukee Collaboration

MOUNT HOREB, Wis. - Duluth Trading Co. has announced an exciting partnership with Old Milwaukee, a beer brand known for its Midwestern heritage, to introduce a limited-edition summer collection. This collaboration is aimed at those who enjoy spending time outdoors with friends and family during the warm months.

The new collection embodies the essence of summer fun, from backyard barbecues to camping trips. The exclusive line includes twelve essential pieces designed specifically for individuals who appreciate cold beer, good times, and quality craftsmanship. This limited-edition range is not just fashionable; it's also practical, providing durability for the busy lives of its users.

A Look at the Collection

Some key items from the Duluth Trading x Old Milwaukee summer collection include:

• - BBQ Shirt ($44.50): A lightweight 100% cotton poplin shirt, designed with Duluth's signature Reach Gussets® for dynamic movement, perfect for any summer BBQ.

• - BBQ Shorts ($49.50): These pull-on shorts offer easy comfort with five pockets, including a can-holder pocket for convenience.

• - Buck Naked® Pattern Boxer Briefs ($24.50): Made for ultimate comfort, these boxer briefs are available in two exclusive Old Milwaukee prints.

• - Heritage Beer Pocket Hoodie ($59.50): This unique piece features a cleverly designed compartment to keep your favorite beverage close at hand.

• - BBQ Grilling Apron ($49.95): Thoughtfully designed with pockets for tools, a removable bottle opener, and “bevy” pockets for your drinks.

Other items include a straw hat, crew sweatshirt, acoustic tee, and an insulated bevy bandolier. Each of these products reflects the accessible, no-fuss lifestyle that both brands promote.

The Vision Behind the Collaboration

Ricker Schlecht, Senior Vice President of Product Development at Duluth Trading, emphasizes the synergy between the two brands. "Both Duluth and Old Milwaukee have a straightforward, no-nonsense approach to their products. This partnership perfectly captures the vibe of summer gatherings, celebrating hardworking individuals who know how to enjoy their time off."

Old Milwaukee's Senior Brand Manager, Stacy Winterburn, adds, "We're excited to partner with Duluth Trading to create a collection that resonates with both brands’ values—practicality and an unpretentious attitude that’s ready for everything from cookouts to outings at the campsite."

Availability

The limited-edition collection is now available through Duluth Trading's official website and select retail locations while supplies last. This collection is crafted for adult customers aged 21 and over, with a reminder to enjoy responsibly.

About Duluth Trading

Founded in Mount Horeb, Wisconsin, Duluth Trading Co. specializes in workwear and casual apparel that caters to the modern, self-reliant individual. Balancing style and functionality, Duluth Trading prides itself on its commitment to customer service and quality, backed by the innovative “No Bull Guarantee.”

About Old Milwaukee

First brewed in 1849, Old Milwaukee is a legendary beer brand that encapsulates the spirit of the Midwest. With a variety of flavors, it has been uniting people for generations over casual get-togethers and celebrations.

This summer, experience the joy of outdoor adventures and lasting memories with the Duluth Trading x Old Milwaukee collection. The perfect attire for those who love life and the simple pleasures it offers!