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Revamping a Classic: Showa Tempura Batter

This year marks a significant milestone as Showa Sangyo, headquartered in Chiyoda, Tokyo, prepares to unveil a refreshed version of its beloved Showa Tempura Batter on September 1, 2026. Originally launched as Japan's first home-use tempura batter in 1961, this iconic product has gained the trust and affection of countless customers over the decades.

As the product approaches its 65th anniversary in June 2026, Showa Sangyo aims to ensure that it continues to delight its customers with the rebranding of the Showa Tempura Batter. The new packaging will feature a more appealing design that clearly communicates the deliciousness of the batter while providing helpful information such as tips for achieving that perfect crispy finish and various uses of the product.

What’s New in the Updated Showa Tempura Batter?

• - Release Date: September 1, 2026
• - Package Size: 600g, optimized for easier usage
• - Characteristics: Effortlessly mix with water, yielding a light and crispy coating for perfectly fried foods.
• - Suggested Retail Price: 421 yen (including tax)
• - Availability: Nationwide in various retail locations

Since the introduction of the tempura batter, Showa Sangyo has consistently innovated to meet the changing lifestyles and needs of its consumers. The updated 600g package is designed to be more user-friendly, reflecting modern family structures and consumption patterns.

The Evolution of Showa Tempura Batter

The journey of Showa Tempura Batter has been remarkable. The brand launched the world's first tempura batter set in Los Angeles in 1959, introducing the product internationally under the name “SHOWA TEMPURA BATTER MIX.” Its unique packaging design featuring the sun and sunflower became an enduring image of the product’s identity by 1960.

In subsequent years, Showa Sangyo rolled out various iterations of tempura flour, including professional-grade options in 1962 and premium ranges like the “Golden Tempura Flour” introduced in 1983. In 1995, the “Easy Fry Flour” was launched for newcomers to the kitchen, further demonstrating Showa Sangyo’s commitment to accessibility.

The company’s dedication to refining its products continued with the 2016 introduction of the “Magic Tempura Flour,” celebrating its 80th anniversary, and the innovative “Bake Tempura Mix” in 2021, which requires far less oil for preparation. The latter option quickly gained popularity for its ease of oil disposal.

As it prepares for the 65th anniversary of Showa Tempura Batter, Showa Sangyo stands as a pioneer in the culinary world, proudly supporting Japanese food culture, especially tempura, through its broad array of offerings for both home and commercial use. With an adventurous spirit and commitment to quality, Showa Sangyo promises that their products will remain at the heart of cooking for generations to come.

If you’re curious to discover more about Showa Sangyo, visit their corporate website at Showa Sangyo Corporate Site for additional information.

For media inquiries about this announcement, please contact the Corporate Communication Department at Showa Sangyo:

• - Phone: 03-3257-2042 (Contact: Sekiguchi)