#Japan #Tokyo #TV Commercial #Nurse Senta #ACC Awards

Nurse Recruitment's Success at ACC Tokyo Creativity Awards 2025

In a remarkable recognition of creativity, the TV commercials from the nurse recruitment service, "Nurse Senta," have garnered the Bronze Award at the 2025 65th ACC Tokyo Creativity Awards. The commercials, titled "After Work Yakiniku" and "After Night Shift Sauna," were celebrated for their authentic representation of the nursing profession, showcasing the aspirations and experiences of those in the field.

The ACC Tokyo Creativity Awards are one of the most significant creative accolades in Japan, celebrating excellence across various categories. Originating from the ACC CM Festival established in 1961, the awards aim to uplift Japan's creative industry. This year, a remarkable 2,263 entries were submitted across nine categories, highlighting the stiff competition faced by entrants.

About the Award-Winning Commercials

The winning commercials, which began airing in August 2024, feature an engaging dialogue between two nurses, portrayed by seasoned actress Hikorohee and newcomer Kyoko Saito. In the "After Work Yakiniku" segment, the two characters share their genuine feelings about their career transitions, illustrating the positive impact of changing jobs. Through conversations about their experiences, the commercials convey a strong message: "Changing jobs is a commendable and proactive step."

These narratives avoid traditional cliches, opting instead to depict nurses not merely as 'angels in white coats' but as empowered professionals facing real-life challenges and triumphs in their careers. The aim is to resonate with nurses who might be contemplating a career change, encouraging them to take positive steps forward.

Insights from the Marketing Team

Shin Maeda, head of the Nurse Senta Marketing Promotion Department, expressed pride in the achievements of the commercials, emphasizing gratitude towards the cast and crew for their compelling portrayals. Maeda stated, "It is an honor that our commercials have been recognized with the prestigious ACC Bronze Award. We hope the vitality of Hikorohee and Kyoko Saito inspires nurses grappling with their career paths to take a proactive step forward. This award fuels our commitment to ensuring that every nurse feels fulfilled and proud in their profession."

Commercial Details

• - Award Received: Bronze at the 2025 65th ACC Tokyo Creativity Awards
• - Category: Film A (TV Commercials)
• - Commercial Links:

- After Work Yakiniku
- After Night Shift Sauna

About Nurse Senta

Established in 2005 as “Nurse Jinzai Bank,” Nurse Senta specializes in recruitment services for nurses with a deep understanding of the industry. With a dedicated team of career partners, they have achieved remarkable success, earning the top position in the 2025 Oricon customer satisfaction survey for nurse recruitment services for three consecutive years. The mission of Nurse Senta is to create an environment where nurses feel grateful for their profession, thereby contributing to the continued provision of high-quality medical and caregiving services.

• - Official Website

About SMS Company

Founded in 2003 and listed on the Tokyo Stock Exchange, SMS Company transitioned to the prime market in April 2022. Their mission is to enhance quality of life in an aging society by developing and operating over 40 services that connect users, professionals, and businesses across healthcare, elderly care, and senior living sectors.

• - Location: Tokyo, Minato-ku, Shiba Park 2-11-1, Sumitomo Realty & Development Shiba Park Tower
• - CEO: Natsuki Goto
• - Incorporation Date: April 2003
• - Capital: ¥2.55 billion as of March 31, 2025
• - Employees: 4,528 consolidated, 3,049 standalone as of March 31, 2025
• - Company Website