Experience the Ultimate Summer Relaxation at Starbucks Reserve Roastery Tokyo

Starting August 8, 2025, Starbucks Coffee Japan is introducing a unique collection of goods directed by BEAMS DIRECTORS BANK at the Starbucks Reserve® Roastery Tokyo. This venue is not just a coffee shop; it's an immersive experience that awakens all five senses, offering a perfect ambiance for relaxation. The combination of rich roasted coffee aromas and soothing sauna experiences creates a sanctuary for both mind and body.

The new products in this collection are thoughtfully crafted to enhance your personal relaxation moments, seamlessly connecting the themes of the sauna and the distinctive environment of the Roastery Tokyo. Designed to be functional yet stylish, the range promises to provide a sophisticated “tuning” experience for those lazy summer days.

The First Collection of Sauna Goods and Recovery Wear

With the intention of merging the sensory experiences of the Roastery Tokyo and the serene atmosphere of the sauna, the collaboration with BEAMS DIRECTORS BANK marks the launch of the first-ever sauna goods. The collection focuses on the theme “Chill Out with Coffee,” presenting various items to enrich summer relaxation scenes.

Product Highlights:

1. Starbucks Reserve Sauna Hat (Black/Brown) - Priced at ¥8,000. This sauna hat features the iconic reserve logo, adding a visual flair. Made from sturdy sashiko fabric—often used for judo uniforms—this hat protects your hair and face from sauna heat while providing a comfortable fit.

2. Starbucks Reserve Sauna Mat (Black/Brown) - Available for ¥5,800. Combining practicality with design, this sauna mat provides excellent cushioning for long sauna sessions and rolls up compactly for easy transport.

3. Starbucks Reserve Mesh Tote Bag (Black/Brown) - Retailing at ¥4,500. Perfect for summer outings, this lightweight and breathable tote is designed for versatility, suitable for the sauna, public baths, or casual everyday use.

4. Starbucks Reserve Recovery Wear Set (T-shirt & Shorts, M/L) - For ¥35,000. Collaborating with wellness brand TENTIAL, this apparel set is stylish and functional, making it ideal for post-exercise or sauna recovery, as well as remote work or quick errands.

5. Starbucks Reserve Recovery Full Zip Hoodie (M/L) - Priced at ¥25,000. This chic zip hoodie is a perfect companion for recovering after workouts or sauna sessions, also well-suited for home office wear or casual outings.

Availability

These innovative products will be available at Starbucks Reserve® Roastery Tokyo and on their official online store starting from August 8, 2025. Customers can initially purchase only one item of each type on the launch day, with a limit of up to ten items per person after the first day.

About BEAMS DIRECTORS BANK

Established in 2021, BEAMS DIRECTORS BANK brings together influential directors to provide creative solutions for both individuals and businesses. Their strategic approach leads to discovering hidden values and delivering unique, creative insights that foster meaningful connections.

For more information on Starbucks Coffee Japan, visit Starbucks Japan. Starbucks Coffee Japan opened its first store in Ginza, Tokyo, in 1996 and has since expanded to over 2,041 locations across Japan, contributing to the warmth of human connections through coffee.

Embark on a New Summer Journey

Don't miss out on the chance to experience a new level of relaxation this summer with the exclusive sauna goods from Starbucks Reserve Roastery Tokyo. Enjoy a harmonious blend of coffee culture and wellness, beautifully designed for your ultimate comfort.