Dove Deodorant Joins Forces with Hannah Berner to Empower Women with 96-Hour Sweat Protection
Dove is taking on the challenges of sweat with a unique partnership with comedian Hannah Berner to unveil their new Clinical + Care Antiperspirant range. This collaboration aims not only to introduce an innovative product that promises 96-hour sweat protection but also to foster a supportive community for women who have experiences and stories surrounding sweat. To launch this initiative, Dove hosted 'Pits + Giggles,' an exclusive comedy event held at The Stand in New York City, featuring Berner as the emcee along with a lineup of talented female comedians including Sydnee Washington, Amber Autry, and Daniela Mora.
The concept behind Dove's new Clinical + Care Antiperspirant is to deliver high-performance sweat protection while maintaining a gentle formula. This product, infused with 7% nourishing serum, has been designed to combat sweating caused by various life circumstances including hormonal changes, heat, and stress. It aligns with the brand’s long-standing mission of catering to the real-life needs of women. As part of this philosophy, Dove invites women everywhere to share their 'sweaty stories,' which is an initiative fostered through upcoming social media content titled 'Sweaty Girls Survival Guide,' another aspect of the campaign led by Berner. This guide will feature real stories shared by women and Berner's personal insights, tips, and tricks for handling sweaty moments, encouraging women to embrace their sweaty truths rather than hide them.
Hannah Berner, representing the yes to sweat mentality, expressed that so many women can relate to sweat stories that range from embarrassing moments during crucial life events to simply navigating daily challenges. "I've sweat through first dates, job interviews, and basically every outfit I've ever owned," she shared during the event. By hosting this event, she aims to create a welcoming space where women can openly discuss and laugh about their challenges without stigma.
Dove’s move towards inclusivity in beauty standards and its long-standing commitment to fostering self-esteem among women is reflected in this campaign. Kevin Tolson, Head of Dove SheaMoisture Deodorants at Unilever, stated, "We know that sweating is a shared part of many women's lives that often comes with added stress to already stressful moments." This partnership not only highlights Dove's core dedication to superior care but also ignites a dialogue among women, building connections through shared experiences related to sweat and self-acceptance.
The Dove Clinical + Care Antiperspirant range is now available in major retailers including Walmart, Target, and Amazon, with reasonable prices designed to make quality underarm care accessible to everyone. By combining effective products with relatable humor through festivities like 'Pits + Giggles,' Dove is on a mission to empower women to embrace their bodies fully and candidly, ensuring they feel confident regardless of life’s sweaty moments.
In conclusion, Dove and Hannah Berner's partnership is not just about a new antiperspirant; it's about celebrating the myriad experiences of women and creating a community that champions laughter and acceptance. With Dove Clinical + Care, every woman can tackle sweat bravely and confidently, allowing them to focus on life's joys rather than their sweat worries.
The concept behind Dove's new Clinical + Care Antiperspirant is to deliver high-performance sweat protection while maintaining a gentle formula. This product, infused with 7% nourishing serum, has been designed to combat sweating caused by various life circumstances including hormonal changes, heat, and stress. It aligns with the brand’s long-standing mission of catering to the real-life needs of women. As part of this philosophy, Dove invites women everywhere to share their 'sweaty stories,' which is an initiative fostered through upcoming social media content titled 'Sweaty Girls Survival Guide,' another aspect of the campaign led by Berner. This guide will feature real stories shared by women and Berner's personal insights, tips, and tricks for handling sweaty moments, encouraging women to embrace their sweaty truths rather than hide them.
Hannah Berner, representing the yes to sweat mentality, expressed that so many women can relate to sweat stories that range from embarrassing moments during crucial life events to simply navigating daily challenges. "I've sweat through first dates, job interviews, and basically every outfit I've ever owned," she shared during the event. By hosting this event, she aims to create a welcoming space where women can openly discuss and laugh about their challenges without stigma.
Dove’s move towards inclusivity in beauty standards and its long-standing commitment to fostering self-esteem among women is reflected in this campaign. Kevin Tolson, Head of Dove SheaMoisture Deodorants at Unilever, stated, "We know that sweating is a shared part of many women's lives that often comes with added stress to already stressful moments." This partnership not only highlights Dove's core dedication to superior care but also ignites a dialogue among women, building connections through shared experiences related to sweat and self-acceptance.
The Dove Clinical + Care Antiperspirant range is now available in major retailers including Walmart, Target, and Amazon, with reasonable prices designed to make quality underarm care accessible to everyone. By combining effective products with relatable humor through festivities like 'Pits + Giggles,' Dove is on a mission to empower women to embrace their bodies fully and candidly, ensuring they feel confident regardless of life’s sweaty moments.
In conclusion, Dove and Hannah Berner's partnership is not just about a new antiperspirant; it's about celebrating the myriad experiences of women and creating a community that champions laughter and acceptance. With Dove Clinical + Care, every woman can tackle sweat bravely and confidently, allowing them to focus on life's joys rather than their sweat worries.
Topics Consumer Products & Retail）
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