YOMIKO Launches Monthly Three-Day Weekend Initiative 'Suribaka' for Employee Well-Being

YOMIKO's Innovative 'Suribaka' Initiative: A New Way to Enhance Employee Well-Being

In an exciting move towards improving employee well-being, YOMIKO Corporation, based in Tokyo's Minato Ward, is taking significant steps by formally implementing its monthly three-day weekend system, dubbed 'Suribaka' (Mon-three vacances), starting from August 2025. This initiative aims to bolster vacation uptake among employees and encourage a healthier work-life balance.

YOMIKO has been conducting trials for this system since the previous year, allowing employees to take advantage of extra time off, and the results have been overwhelmingly favorable. During the trial period between January and March of 2025, employees were encouraged to utilize this special leave in various ways. The feedback from participants highlighted the effectiveness of this policy, with many noting how the extended weekends allowed them to travel home, attend medical appointments during weekdays, or engage in personal development activities. Approximately 80% of employees who participated expressed a desire to continue with this three-day weekend system.

Details of the 'Suribaka' System

The 'Suribaka' initiative specifically grants special paid leave on the second Friday of every month. The designated days for 2025 are as follows:

- August 9, 2025
- September 12, 2025
- October 10, 2025
- November 14, 2025
- December 12, 2025
- January 9, 2026
- February 13, 2026
- March 13, 2026

As an innovative advertising company, YOMIKO is strengthening its management strategy by prioritizing 'Work-Life Value', a term reflecting not just a balance between work and personal life but a shared commitment to leading fulfilling lives together. This concept encourages a culture that respects individuality, allowing employees to flourish in an environment designed for personal and professional growth. YOMIKO is committed to promoting Diversity, Equity, and Inclusion (DE&I) initiatives aligned with this fundamental principle.

About YOMIKO Corporation

Beyond advertising, YOMIKO engages in a diverse range of consulting businesses over areas like digital realms and sales operations. The company actively participates in community-based projects, striving to solve social issues through its unique initiatives like 'Community Creation®' and 'Civic Pride®'. These efforts reflect YOMIKO's dedication to urban development and sustainable growth. As a 'Game Change Partner', YOMIKO is poised to tackle challenges and drive transformative changes in both business and society.

For more information, visit the official website: YOMIKO Corporation