Revolutionizing Smart Living with 'FreeiD' in EFUTE Kita Maruyama
DXYZ Corporation, a subsidiary of Migalo Holdings based in Shinjuku, Tokyo, has recently made waves by introducing its innovative facial recognition ID platform, 'FreeiD,' into the EFUTE Kita Maruyama project developed by Hokugasu Life Front. This collaboration marks a significant stride in merging the digital and physical realms to create new value in urban living.
Background of EFUTE Kita Maruyama
The EFUTE series is renowned in Hokkaido for high insulation and energy-efficient rental apartment brands. EFUTE Kita Maruyama, located in the heart of Chuo Ward, Sapporo, is set to complete construction in October 2025. Nestled in a natural and accessible residential area, this five-story building promises comfort, safety, and environmental performance. The integration of cutting-edge security technology and the conveniences of the digital age within EFUTE Kita Maruyama garnered attention. As a result, the facial recognition ID platform 'FreeiD' was officially adopted for the project's entrance and parcel delivery services.
In addition to EFUTE Kita Maruyama, 'FreeiD' has also been implemented in other properties developed by Hokugasu Life Front, such as EFUTE Minami Maruyama and EFUTE Shin Sapporo, which are also slated for completion in 2025. This advanced solution enhances accessibility, even for residents carrying packages or childcare, and boasts state-of-the-art security features tailored to meet the diverse needs of contemporary users.
Understanding the 'FreeiD' Facial Recognition ID Platform
'FreeiD,' developed by DXYZ, connects various aspects of life—living, working, and leisure—through facial recognition technology. The platform aims to consolidate all forms of identification, such as wallets and IDs, into one's face. A one-time registration allows for seamless entry, transactions, and identity verifications, making the experience akin to living in a world where you only need your face to connect.
The flexibility of 'FreeiD' shines through as its facial recognition AI can be customized to fit varying scenarios. The 'FreeiD Mansion' solution sets a precedent with its fully facial recognition-enabled apartments—allowing tenants to access common areas, elevators, and units without conventional keys. As of the end of October 2025, this innovation will have resulted in the completion of 271 such buildings across Japan.
Moreover, DXYZ is expanding its facial recognition services beyond residential areas to offices, daycare centers, golf courses, and amusement parks. The platform also explores facial recognition payments through 'FreeiD Pay,' which successfully facilitated transactions for over 340 individuals over six days at a pilot event at AEON Mall Tokoname. In collaboration with local municipalities, DXYZ is also working on integrating ‘FreeiD’ with social services through collaboration with the government’s My Number Card system.
Key Information About 'EFUTE Kita Maruyama'
- - Location: 24-2, Kitagoshima, Nishi 19-chome, Chuo Ward, Sapporo
- - Transport: 12-minute walk from the Subway Tozai Line at Nishi 18-chome Station / 15-minute walk from JR Chitose Line at Soen Station
- - Units: 23
- - Layouts: 1LDK, 2LDK
- - Completion Date: Late October 2025
- - Move-in Date: November 2025
- - Property URL: EFUTE Kita Maruyama
As part of the Migalo Holdings Group, DXYZ continues to enhance smart city solutions through facial recognition platforms, driving innovation at the nexus of real and digital worlds, ultimately connecting various services in a seamless manner.
Company Profiles
Hokugasu Life Front Corporation
- - CEO: Naohiro Akutagawa
- - Location: 1-1, 2-chome, Higashi-2, Sapporo, Hokkaido
- - Business: Planning and development of rental housing and related services for residents.
- - Website: Hokugasu Life Front
DXYZ Corporation
- - CEO: Sei Nakanishi
- - Location: 41F, Shinjuku Island Tower, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- - Business: Facial recognition platform and DX support services.
- - Website: DXYZ
- - FreeiD Website: FreeiD
Migalo Holdings Corporation
- - CEO: Sei Nakanishi
- - Location: 41F, Shinjuku Island Tower, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- - Market: Tokyo Stock Exchange Prime Market
- - Business: Management of group companies.
- - Website: Migalo Holdings