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Static Media Expands Horizons with PlanetWare Acquisition

In a significant move to enhance its travel segment, Static Media has announced the acquisition and subsequent relaunch of the esteemed travel site, PlanetWare.com. This long-standing platform has been a beacon for travel enthusiasts, dedicated to delivering rich content about global destinations, insightful tips, and travel inspiration. With the acquisition, Static Media aims to breathe new life into PlanetWare, ensuring it remains a trusted resource for both seasoned travelers and casual explorers alike.

A Growing Portfolio

Static Media, headquartered in Indianapolis, is recognized for its dynamic digital media services across various brands, reaching an impressive monthly audience of over 220 million. With this latest acquisition, PlanetWare joins the ranks alongside other popular Static Media brands, such as The List, Tasting Table, House Digest, Chowhound, and the newly acquired TVLine. By integrating PlanetWare into its diverse portfolio, Static Media fortifies its position within the travel sector, which has become increasingly vital in today’s content-driven world.

Prior to its acquisition, PlanetWare had been inactive, but its rich legacy and readership present a unique opportunity for Static Media to reinvigorate the brand. The company’s vision includes not only restoring former glory but also expanding its reach to new readers eager for high-quality travel information.

Reconnecting with Travel Enthusiasts

Static Media’s CEO and co-founder, Reggie Renner, expressed enthusiasm about the acquisition, emphasizing their commitment to serving a dedicated audience of travel lovers. He stated, “Our goal with this acquisition and revitalization of PlanetWare is to continue to serve the loyal readers while cementing Static Media's travel brands as premier destinations for all aspects of travel.”

This sentiment underscores the importance of not only maintaining but enriching the relationship PlanetWare previously held with its audience. The redesigned PlanetWare platform will focus on sharing expert travel tips, destination highlights, and adventure inspiration tailored to various traveler types.

A One-Stop Destination for Travelers

Whether readers are searching for recommendations on must-see locales around the globe or hints for uncovering local hidden treasures, the reimagined PlanetWare aims to cater to all travel preferences. The significance of this endeavor lies in viewing travel not merely as a transaction but as a deeply enriching experience that nourishes curiosity and adventure spirit.

With its meticulous focus on quality content, PlanetWare will enhance the travel narrative by featuring various articles, guides, and resources that align with what modern travelers expect—effortless access to expert-level insight and adventure-ready inspiration. As the digital world becomes increasingly crowded, unique, trustworthy platforms like PlanetWare will stand out through their seasoned expertise and love for travel.

What Lies Ahead

As PlanetWare gears up for its relaunch, both existing loyal readers and new visitors can expect a thriving platform offering a wealth of high-caliber travel content. Static Media plans to leverage its editorial resources to craft compelling stories that will rekindle the excitement of travel exploration. This strategic move not only positions PlanetWare as a leading resource for travel enthusiasts but also aligns with Static Media's overarching goal of fostering growth in the travel space—a sector ripe for exploration and audience engagement.

Through this acquisition, Static Media not only reaffirms its commitment to travel content but also demonstrates an understanding of the evolving needs in the travel sphere. In the era of digital information, the ability to connect with readers through genuine expertise and measurable passion can transmute a simple travel-focused website into an invaluable companion on their adventures.

In conclusion, the acquisition of PlanetWare by Static Media signals an ambitious stride towards solidifying its foothold in the travel industry while catering to the unyielding wanderlust that defines today’s travel community.