Easy Ice Expands Its Horizons with Acquisition in Portland for 2025

Easy Ice Expands its Operations in the Pacific Northwest

Easy Ice, renowned as the leading provider of managed ice machine rentals in the United States, is kicking off the year 2025 on a high note with its latest acquisition. On January 31, the company announced it had closed a deal for the ice machine rental division of Rose's Equipment Supply in Portland, Oregon, marking a significant milestone in their ambitious expansion plans.

Last year proved to be phenomenal for Easy Ice with growth that set records across the board. The company's foray into Portland is not just a simple measure of increasing their geographical footprint; it symbolizes a strategic move to build density and enhance the customer experience in a key market. Rose's Equipment Supply has been a staple in the Pacific Northwest since 1979, establishing itself as one of the largest food equipment dealers in the region. By providing both rental and sales of commercial kitchen equipment, Rose's has built a solid reputation for quality and service.

With this acquisition, Easy Ice aims to leverage Rose’s longstanding impact in the marketplace to align with its own customer-centric approach. Darren Boruff, the Chief Acquisitions Officer of Easy Ice, expressed enthusiasm about the acquisition, stating, “I’m extremely honored that Tom Rose, founder of Rose's Equipment Supply, has chosen Easy Ice to carry his legacy in ice machine rentals forward.” This sentiment underscores the importance of local businesses and the seamless transition they hope to maintain.

This acquisition serves as Easy Ice's major entry point into the Pacific Northwest, a region that promises growth potential due to its existing clientele of unique local establishments. The alignment of Easy Ice with Rose's Equipment Supply positions the former to establish a strong foothold and adapt to the preferences of customers already familiar with Rose’s premier service standards. Boruff emphasized their excitement about serving a diverse range of businesses, stating that they anticipate making connections with an array of customers in this vibrant marketplace.

Founded in 2009, Easy Ice has transformed the way businesses handle their ice needs by providing managed rental solutions instead of traditional ownership. With over 37,000 ice machines under their management spanning 47 states, they have made affordable and accessible ice machine rentals possible for a wide array of businesses.

The company’s mission, rooted in customer service and operational efficiency, resonates strongly with the values exhibited by Rose's Equipment Supply. Moving ahead, Easy Ice strives to enhance the services offered to their growing client base, ensuring that they deliver the exceptional quality service that customers in Portland have come to expect.

As Easy Ice embarks on this exciting new chapter, the anticipation is palpable. They are hopeful about the prospects this acquisition brings both in terms of market presence and the opportunity to foster relationships with new customers. The Pacific Northwest stands as a promising landscape for Easy Ice, and they are keen to see how this strategic expansion unfolds in the coming months.

For more information about Easy Ice's services and their new offerings in Portland, visit www.easyice.com. Stay tuned as we keep an eye on their growth trajectory and upcoming ventures throughout 2025!