Promoting Summer in Kagawa with the First Sponsored Baseball Match in Meiji Jingu Stadium

Kagawa's Summer Promotion at the Baseball Match

Kagawa Prefecture, in collaboration with the Kagawa Tourism Association, is set to host a unique promotional event dubbed "Udon Prefecture Night" on July 16, 2026. This initiative will take place at the iconic Meiji Jingu Stadium in Tokyo, coinciding with a thrilling baseball match between the Tokyo Yakult Swallows and the Yomiuri Giants. The event aims to enhance recognition of Kagawa's charm and to attract tourists from the bustling Tokyo metropolitan area.

The Exciting Event Lineup

The evening under the bright stadium lights kicks off at 6:00 PM, featuring a host of activities designed to showcase the essence of Kagawa:

1. Ceremonial Pitch by a Star Athlete: The event will feature a ceremonial pitch by Naoto Kusaka, a celebrated wrestler and gold medalist in the Greco-Roman style at the upcoming Paris 2024 Olympics. Kusaka, not only a sports icon but also a Kagawa tourism ambassador, adds a layer of excitement and local pride.

2. Promotion of Kagawa Tourism: Expect an array of promotional activities highlighting Kagawa’s stunning tourist sites and local delicacies. Visitors can enjoy promotional booths displaying Kagawa products, including the world-renowned Sanuki udon noodles. This event serves as a perfect platform to spread the word about the prefecture's culinary delights and natural beauty.

3. Exclusive Giveaway Campaign: Baseball enthusiasts attending the match can participate in an exclusive giveaway campaign. Those who follow Kagawa's official Instagram account (@udonken_Kagawa) and engage with the show’s stories by answering a quick survey will be entered into a draw for exciting prizes:
- Grand Prize: Overnight stay vouchers at accommodations within Kagawa Prefecture.
- Second Prize: A delightful assortment of local Kagawa products.
- Third Prize: Instant gratification with packets of authentic Sanuki udon noodles.
The giveaway is exclusive to attendees present on match day, making it a must-attend event for local and visiting baseball fans.

4. Novelty Gifts for Visitors: As part of the event's charm, the first 20,000 attendees will receive sporty novelties such as Marugame uchiwa fans and rare sugar products upon entering the stadium, ensuring that every visitor leaves with a piece of Kagawa to remember.

Captivating Kagawa's Scenery

The promotional event will also complement the beauty of Kagawa, which is renowned for its breathtaking landscapes. Visitors are encouraged to explore the stunning Chichibugahama Beach, also known as Japan's version of the Uyuni Salt Flat, famous for its spectacular sunsets that reflect magically in the tidal pools during dusk. This beach, stretching approximately 1km, offers both exhilarating swimming opportunities during the day and mesmerizing views come sunset.

For those looking to immerse themselves in the Mediterranean vibes without leaving Japan, a trip to Shodoshima Island is a must. Often referred to as "Japan's Mediterranean," the island offers a warm climate year-round, picturesque parks, and the enchanting Angel Road, where a sandy path emerges during low tide. It’s a favored getaway for those yearning for scenic drives or leisurely cycling amidst lush landscapes.

Utilizing this exciting baseball match as a platform, Kagawa Prefecture not only reinforces its identity as a cornerstone of culinary delights but also enhances awareness of the region's natural beauty and cultural significance. Join us in celebrating Kagawa's vibrant summer through sports, food, and breathtaking sights!