LILYSILK Launches Its First European Store in Munich's Oberpollinger Department Store

Celebrating Luxury: LILYSILK's First European Store in Munich

LILYSILK, a prominent international silk brand known for inspiring exceptional living, has officially opened its first European retail location in the prestigious Oberpollinger department store, located on Neuhauser Straße 18 in Munich. The grand opening on July 17, 2026, marks a significant milestone in LILYSILK's global expansion strategy. This new store allows European customers to explore the exquisite craftsmanship of the brand in person, following the successful launches of its concepts in New York and Hong Kong.

A Curated Experience in Silk and Lifestyle

Situated on the second floor of Oberpollinger, the boutique features a carefully curated selection of LILYSILK products spanning fashion, home decor, and lifestyle accessories. The offerings include high-quality silk bed linens, women’s apparel, loungewear, fashion accessories, as well as cashmere and wool pieces. Each product embodies the brand's commitment to luxury and elegance, appealing to customers who seek refined living through premium materials.

Germany is recognized as an established European market for LILYSILK, making Munich an ideal choice for this inaugural store. The location not only enhances local access to the brand but also responds to a growing demand from customers for a tangible experience, as expressed by their feedback on social media.

Opening Celebration Highlights

The launch event attracted local guests, media representatives, and fashion designers, all eager to experience the new boutique and its unique collection. LILYSILK organized special promotions that will continue until July 25, enticing visitors with free gifts such as silk scrunchies or sleep masks, depending on their purchases. Customers who follow LILYSILK’s official Instagram account and share their visits will also receive special silk gifts, fostering a sense of community and engagement.

As an additional incentive, shoppers spending 500 euros or more can select from a silk scrunchie and sleep mask, while those reaching 1,000 euros will receive a luxurious silk pillowcase. Such promotions not only celebrate the store opening but also encourage visitors to immerse themselves in the experience of luxury that LILYSILK has to offer.

A New Chapter for LILYSILK

David Wang, CEO of LILYSILK, expressed enthusiasm about the European store's launch: "This marks an important step in LILYSILK's international development," he remarked. "By introducing our design philosophy and meticulous craftsmanship to clients across Europe, we are committed to providing a more personalized and enhanced shopping experience. We look forward to deepening these connections as we embark on this new chapter."

With the store's operational hours from 10 AM to 8 PM, Monday to Saturday, LILYSILK invites all to experience this sophisticated blend of style and comfort. To discover more about LILYSILK's offerings and learn about upcoming promotions, visit their website at www.lilysilk.com. The brand aims to continue inspiring individuals to pursue a life filled with beauty and comfort, one silk piece at a time.