#United States #Denver #Hiking Tours #Macs Adventure #self-guided travel

Record-Breaking Growth in Self-Guided Travel

In its 22nd year, Macs Adventure has once again set records, announcing unprecedented growth in the self-guided hiking and cycling tour sector. The company has achieved an incredible milestone by welcoming 43,657 travelers in 2025—a 35% increase since 2022. As North American travelers drive this growth, Macs Adventure is seeing a notable rise in interest for lesser-known routes and alternative vacationing styles.

A New Wave of Travel Trends

The evolving landscape of travel preferences is evident in the latest trend report from Macs Adventure, which highlights several key developments:

1. The Rise of 'Cool-cations'

The demand for Discovery Trips, combining flexible itineraries such as rail-and-hike or drive-and-hike options, has soared tremendously, particularly among multitasking travelers and intergenerational family groups. Notably, travel bookings to destinations like Iceland and Norway have surged by 50%, while New Zealand experiences an astonishing 130% growth compared to the previous year.

2. Island Escapes Taking Center Stage

Many U.S. travelers are shifting their focus to stunning islands, with destinations like Madeira and the Azores showcasing remarkable growth of 99% and 360%, respectively. This trend indicates a deeper interest in sustainable travel options away from the conventional mainland tourist routes.

3. Cyclist Paradise

Self-guided cycling is on the rise, largely due to the e-bike revolution. In 2025, France, Portugal, Italy, Spain, and England were among the top destinations, with In Style Cycling Trips attracting new enthusiasts eager for unique experiences.

4. Year-Round Hiking

Canadian and U.S. travelers are redefining the hiking calendar by actively seeking opportunities to explore off-peak months. This trend not only helps avoid crowds but also allows adventurers to engage more deeply with the local culture in places like New Zealand, Portugal, and Japan.

Looking Ahead

As 2026 draws near, Macs Adventure continues to notice exciting trends:

• - Alpine Favorites remain in demand, especially classics like the Tour du Mont Blanc and the Grindelwald Trail. The new hotel-based Alta Via 1 In Comfort trip is expected to gain momentum.
• - The appetite for Short Breaks is booming, with a 100% increase in bookings as travelers combine short hikes with existing plans.
• - The iconic Camino Francés is also maintaining its popularity, with bookings set to double in the coming year.

A Sustainable Future

Macs Adventure is committed to responsible travel and local community support, becoming a certified B Corporation in 2024. The focus remains on providing memorable experiences that merge sustainability and independence, allowing travelers to explore at their own pace while enjoying local cultures and environments.

In Neil Lapping's words, founder of Macs Adventure, "We empower people to travel independently without ever feeling alone." With a comprehensive support system and a focus on meaningful expedition experiences, the future of self-guided tours looks bright.