Urbana 25 Unveils New Phoenix Location With Vision to Inspire Gen Z Leaders

Urbana 25: Mobilizing Gen Z for Global Missions



For almost 80 years, Urbana has stood as a pivotal gathering for student missions, shaping the faith and calling of countless young adults across North America. As we approach Urbana 25, set to take place from December 28, 2025, to January 1, 2026, in vibrant Phoenix, Arizona, this conference is more than just a meeting; it is a call to action for the next generation.

A New Era Under New Leadership



Leading Urbana 25 is the newly appointed Executive Director, Mark Matlock. With a commitment to innovative programming, Matlock aims to create an environment that encourages young adults to develop a deep understanding of their role in God's mission. "Urbana 25 is an opportunity to witness what God is doing around the world and to discover how they can uniquely participate in His story," he states, inviting Gen Z to engage authentically with their faith.

Emphasizing Connection and Purpose



The target audience for Urbana 25 includes young adults aged 17 to 28, along with their leaders, who are eager to learn how they fit into the global mission of the Christian church. This year, attendees will include an entire cohort of Gen Z participants, making this event unique. The conference promises to provide them with the tools needed to address significant issues facing their generation through a Christian lens.

A Timely Invitation to Gen Z



As Mark Matlock points out, "Gen Z is stepping into a future of global missions in a way we have never seen before. Their passion for Jesus, authenticity, and creativity equip them to spread the Gospel far and wide and address contemporary challenges with innovation and vigor." This statement underscores the motivation behind Urbana 25—equipping young leaders for impactful service, both locally and globally.

What to Expect



Attendees can anticipate a lineup of engaging speakers, workshops, and interactive sessions designed to facilitate meaningful conversations and learning experiences. These will be supplemented by opportunities to connect with the global church, providing insights into the diverse ways in which faith is expressed around the world. The event will also encourage discussions on pressing issues such as social justice, environmental concerns, and community service, centered on a biblical worldview.

Registration Information



Registration for Urbana 25 is officially open, but space is limited. Early registration is encouraged, with prices set to increase after May 17. To ensure your participation in this transformative event, visit Urbana.org for more information and to secure your spot.

About Urbana and InterVarsity Christian Fellowship



Since its inception in 1946, Urbana has ignited a movement among students, driving them toward full-time ministry and global service. Organized by InterVarsity Christian Fellowship/USA, Urbana seeks to inspire each generation to uncover their part in advancing God's mission throughout the world.

Mark Matlock: A Leader for Today



Mark Matlock brings a wealth of experience and insight as the Executive Director of Urbana 25 and a Senior Fellow at Barna. Known for his work on understanding younger generations, he advocates for cultivating resilient disciples ready to tackle the challenges of contemporary society. Matlock's extensive research and background equip him uniquely to guide Urbana 25 in a way that resonates with today's youth, particularly as they seek authenticity in their faith journeys.

In conclusion, Urbana 25 not only marks a milestone in the conference's history but also symbolizes a pivotal moment for the Gen Z community, inviting them to engage, discover, and contribute to global missions like never before. Join us in Phoenix as we support this amazing generation stepping boldly into their calling!

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