GACB Sathorn Experience Center Opens in Bangkok to Enhance Electric Vehicle Services

Grand Opening of GACB Sathorn Experience Center & Battery Service Center



On June 25, 2025, the grand opening of the GACB Sathorn Experience Center and the GAC Thailand Battery Service Center took place in Sathorn, Bangkok. This marked a significant milestone for GAC as it introduced its first flagship store in Southeast Asia. The dual focus of GAC's strategy—Sales and Energy Services—comes into full force through this innovative center aimed at enhancing the service experience for consumers in Thailand.

The inauguration drew notable attendees, including representatives from the Thai government and major media outlets, signifying the historical importance of the event. A day before the center's grand opening, GAC showcased its commitment to the local market by launching the updated global premium compact model, the AION UT. This model has garnered attention and acclaim within Thailand's electric vehicle segment, amassing over 4,500 orders at the recent Bangkok International Motor Show. With its chic design, cutting-edge tech, and high-quality standards, the AION UT delivers a refined and futuristic mobility experience tailored for young drivers and city commuters alike.

The establishment of the GACB Sathorn Experience Center, alongside Thailand’s only BOI-approved battery service center, illustrates GAC's comprehensive overseas expansion model as part of its One GAC 2.0 strategy. This strategy expertly integrates products, smart manufacturing, distribution channels, services, energy ecosystems, and mobility systems. With a forward-looking vision, GAC plans to position the GACB Sathorn not just as a premier showroom in Thailand but as a benchmark for the entire Southeast Asian region.

Through this key establishment, GAC aims to further bolster its market presence in Southeast Asia, striving to create a benchmark market with immense demonstration value. The GACB Sathorn Experience Center is set to become a pivotal hub for electric vehicle enthusiasts and consumers, offering a range of services that enhance the ownership experience.

In conclusion, the GACB Sathorn Experience Center and the GAC Thailand Battery Service Center mark an exciting chapter in Thailand’s electric vehicle ecosystem, demonstrating GAC’s commitment to innovation in mobility and energy solutions. As this flagship store opens its doors, it promises to serve as a model for future developments in the region’s automotive service infrastructure, enabling a clean and energy-efficient future for urban transportation.

Topics Consumer Products & Retail)

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