#Japan #Tokyo #Michi #CITEN #Maruyama Rei

A Fresh Take on Summer Styles with CITEN

CITEN has just launched a vibrant summer promotion featuring the popular talents Maruyama Rei and model Michi. Set in the heart of the fashion industry, this collaboration emphasizes styles that seamlessly blend into daily life, capturing the essence of CITEN's philosophy. The promotion kicked off on April 24, 2026, and aims to resonate with those seeking casual yet stylish wardrobe updates.

An Introduction to the Stars

Maruyama Rei is no stranger to the screen; her engaging personality and relatability have made her a beloved figure across various entertainment platforms. Known for her diverse range of activities from variety shows to dramas, she has amassed a following due to her authenticity and personality. Meanwhile, Michi shines as a rising star in the modeling scene. With her keen eye for fashion and her ability to intuitively represent modern styles, Michi has garnered significant attention, particularly from Gen Z audiences. Their mutual friendship and synergy are palpable in this campaign, lending an organic feel that resonates with modern fashion sensibilities.

Discovering the CITEN Aesthetic

In this promotional effort uniquely titled "Let’s Go with Our Styles," Maruyama and Michi embody the spirit of CITEN—both in video and visual campaigns. The duo presents looks that are not only fashionable but are designed to integrate into daily life, showcasing the versatility of CITEN items. Items like the printed T-shirts, mesh knit cardigans, and fashionable skirts are excellent examples of this. Every piece is designed to provide comfort without sacrificing style, making them a must-have for the hot summer days ahead.
The visual content can be found across various platforms, including the official CITEN website, Instagram, and X, as well as on Maruyama’s personal Instagram page.

New Retail Locations to Explore

This spring, CITEN has expanded its reach with the opening of new stores. The Amu Plaza Hakata store opened its doors on March 13, 2026, followed by the expected opening of the Aeon Mall Odaka store on April 28, bringing the total to 18 locations, including seasonal pop-up shops. This growth reflects CITEN's intention to forge deeper connections with a wider audience, embodying a spirit of accessibility and familiarity.

Special Features of the Promotion

Through this promotion, CITEN spotlights must-have items for summer, alongside styling tips and ideas. For instance, their collection includes trendy pieces like the essential polo shirts, stripe shirts, and casual shorts sold at reasonable prices, ensuring that customers can find styles that resonate with their personal aesthetics without breaking the bank.

Noteworthy Styles Available

Some of the featured pieces include:

• - TOLIGHT × CITEN Print T-Shirt – ¥4,950
• - Mesh Knit Cardigan – ¥4,950
• - RUSSELL × CITEN Sweatshirt – ¥7,920
• - Essential Shirts and Pants – starting at ¥5,940

Additionally, unique accessories complement the looks, such as necklaces and caps that fans of both Maruyama and Michi will surely appreciate.

About CITEN

Established in the fall of 2021, CITEN aims to redefine essential clothing for modern lifestyles. The brand name represents a foundation or a viewpoint, reflecting its commitment to being a starting point for individuals seeking stylish and functional attire. With a focus on quality and comfort, CITEN's mantra is encapsulated in