RudderStack Achieves Leadership Recognition in Snowflake's Modern Marketing Data Stack Report

RudderStack Recognized as a Leader in Snowflake's Modern Marketing Data Stack Report

In a significant announcement made at the Cannes Lions 2026 event, RudderStack, a leader in customer data platforms, has garnered recognition from Snowflake, the AI Data Cloud company, as an Analytics and Measurement Leader in the latest edition of its Modern Marketing Data Stack report. This accolade is a testament to RudderStack’s commitment to enabling enterprises to streamline their fragmented customer data and enhance marketing outcomes.

RudderStack is renowned for its ability to deliver clean, unified, and real-time event data from myriad sources directly into the Snowflake AI Data Cloud. This empowers marketing teams to effectively measure, attribute, and respond to customer behavior on a large scale. With the fifth iteration of Snowflake's report highlighting a significant evolution in marketing operations, this recognition underscores the shift from fragmented marketing tools to AI-driven systems that leverage governed data foundations.

Insights from the Report

The report consolidates insights from over 11,500 Snowflake customers and ecosystem partners across 13 distinct categories. It emphasizes how organizations have started to incorporate industry-leading applications directly into their data processes. The result is faster execution and more reliable business outcomes throughout the marketing lifecycle, tackling growing concerns regarding data gravity, privacy, and consumer trust.

CEO of RudderStack, Soumyadeb Mitra, expressed how the current marketing landscape requires teams to authenticate the decisions stemming from customer data. He stressed that the collaboration between RudderStack and Snowflake is pivotal in making this a reality. Mitra stated, "Today's Marketing and data teams are under more pressure than ever to prove that their customer data is actually powering better decisions for both humans and AI agents. Receiving recognition as a Leader in Analytics and Measurement from Snowflake reflects our dedication to helping companies transform raw data into actionable insights."

RudderStack’s innovative architecture, which is warehouse-native, along with its governance toolkit and real-time capabilities, lays down a solid foundation for large-scale measurement. As businesses increasingly adopt Snowflake as their AI data foundation, RudderStack ensures that the customer event data powering analytics, attribution, and activation is not only clean but also compliant and comprehensive.

The Role of RudderAI

With the introduction of RudderAI, RudderStack is broadening its support for agentic workflows. This includes everything from event tracking to self-service for marketing analytics and activation via natural language processing. Consequently, joint customers can now accelerate various use cases such as marketing mix modeling, multi-touch attribution, and real-time campaign analytics, all secure within Snowflake's governed framework.

Denise Persson, Chief Marketing Officer at Snowflake, commended RudderStack for its substantial impact in the Analytics and Measurement domain. She pointed out that RudderStack’s warehouse-native approach offers clients a dependable and governed data foundation essential for making informed marketing decisions powered by AI. Furthermore, Persson noted the excitement surrounding RudderAI, which empowers marketers to swiftly derive insights and leverage data, allowing analytical teams to concentrate on more strategic tasks.

About RudderStack

RudderStack is celebrated as the agentic customer data platform, facilitating companies in collecting, unifying, and activating clean and compliant customer data tailored for analytics, marketing, and AI applications. By employing RudderStack, organizations can drive enhanced customer experiences and make more informed decisions organically, all from a centralized command hub ensuring reliable data collection, governance, and unification. Its platform supports leading brands such as Footlocker, VSCO, Otter.ai, MANSCAPED, and Wyze.

For more information about the Modern Marketing Data Stack, visit RudderStack.com.