#Czech Republic #Prague #Moneta Money Bank #SAS Customer Intelligence 360 #Trask

Moneta Money Bank Transforms Marketing Strategy to Increase Efficiency and Engagement

Moneta Money Bank, a prominent retail bank in the Czech Republic, has embarked on a significant modernization journey that dramatically accelerates its marketing campaigns. Collaborating with Trask, a global technology and consulting firm, Moneta is integrating cutting-edge technologies like SAS Customer Intelligence 360 and SAS Intelligent Decisioning, powered by Amazon Web Services. This transformation is not only about reducing time-to-market but also enhancing how the bank interacts with its growing customer base of 1.6 million.

In a competitive banking landscape where 20 retail banks vie for the attention of about 10 million citizens, Moneta is redefining customer engagement. Utilizing SAS Customer Intelligence 360, Moneta has been able to deliver personalized experiences at scale, fortifying its competitive advantage in a market where tailored service can significantly influence customer loyalty.

Key Outcomes of the Modernization Journey

Moneta Money Bank reported remarkable results following the technical overhaul:

• - Up to 4x Faster Campaign Deployment: By automating previously manual processes, the bank can now launch marketing campaigns that once took weeks, in just hours. This operational efficiency is crucial for staying agile in an ever-changing financial environment.
• - Improved Digital Conversion Rates: Real-time personalization, powered by SAS tools, not only improves customer interaction but also drives measurable increases in digital sales. The bank can now tailor communications that resonate with specific customer needs at the precise moment they arise.
• - Enhanced Operational Efficiency: With a more streamlined marketing strategy, Moneta can quickly assess the performance of campaigns, making informed decisions to decommission those that do not meet expectations and refocus resources on innovative initiatives.

Real-time Personalization in Practice

By harnessing the capabilities of SAS Intelligent Decisioning, Moneta now processes millions of transactions daily with decision rules that enable it to send targeted offers instantaneously. For example, upon a customer purchasing an airline ticket, they are likely to receive a customized travel insurance offer within 30 seconds via a mobile push notification or an in-app banner. This ability not only enhances the user experience but also exemplifies the bank's commitment to proactive customer service.

Jan Zdobinský, Senior Manager of Retail Development CRM at Moneta Money Bank, states, "Campaigns that previously took weeks to launch now go live in mere hours with SAS Customer Intelligence 360. This rapid execution increases conversion rates across our digital channels, allowing us to offer contextual financial experiences promptly."

A Future-Ready Engagement Strategy

The future of banking marketing lies in automation and real-time decision-making. Jonathan Moran, Head of MarTech Solutions Marketing at SAS, affirms that Moneta is pioneering this shift. He emphasizes that a collaborative approach among all involved parties has yielded exceptional results in both customer experience and marketing process optimization.

As part of its omnichannel strategy, Moneta is already integrating SAS SDK directly into its mobile banking application, where ROI potential is maximized. Additionally, the bank plans to extend its capabilities to include its call centers and over 100 physical branches, creating a cohesive omnichannel experience for its customers.

Commitment to Innovation and Agility

With SAS Customer Intelligence 360, Moneta aims to conduct frequent A/B testing and hypothesis-driven experiments to facilitate rapid optimization and innovation. This proactive approach aligns with Moneta's overarching goal of smarter and faster customer engagement and better service delivery.

The collaborative efforts of Moneta, Trask, and SAS are steering the banking institution toward a future defined by agility and intelligent decision-making, positioning it as a leader in delivering personalized banking solutions, effectively transforming customer relationships in the process.

In an era where customer expectations are continually evolving, banks must leverage the power of technology and data to foster long-term engagement and loyalty. Moneta Money Bank's journey not only showcases this transformation but sets a precedent for others in the industry to follow.