#USA #None #Swedish Candy #Ahlgrens Bilar #Cloetta Group

Ahlgrens Bilar: The Sweet Taste of Sweden Lands at Target

The much-beloved Swedish confection, Ahlgrens bilar, has officially arrived in the U.S., bringing 70 years of candy-making tradition to American stores. On September 17, 2026, Cloetta Group announced the exclusive launch of its iconic brand at Target locations nationwide. Known for its charming car-shaped pieces and distinctive fruity flavors, Ahlgrens bilar has captivated hearts and taste buds in Sweden for generations.

A Sweet Story

Ahlgrens bilar has been a household name in Sweden since 1953, when the original recipe was born out of an attempt to create marshmallows, leading to the creation of a notably chewy foam candy. The quirky shape of mini cars and unique textures have made it a national treasure, earning the affectionate nickname “Sweden’s Most Bought Car.” Each year, approximately 2.6 billion of these delightful candy cars are sold, further solidifying their status in Swedish culture. Ahlgrens bilar is so loved that Swedish astronaut Christer Fuglesang took them aboard the International Space Station in 2009, highlighting their iconic status.

Diverse Offerings for American Tastes

The American release will feature four varieties: Original, Sour, Fruity Duo (raspberry, lemon, and tutti-frutti), and Sour Fruity (raspberry, pineapple, and peach). The Original and Sour packs showcase the brand’s signature white, green, and pink colors, though the exact flavors remain a well-kept secret that has delighted consumers for decades.

Strategic Partnership with Target

Niklas Truedsson, Area President Growth and Chief Pick Mix Officer at Cloetta Group, expressed the significance of this launch for the brand's expansion in the U.S. market: “Target has a proven track record of introducing exciting new products to shoppers, and we are proud to now partner with them.” The launch follows the success of Cloetta’s previous ventures in North America, including the CandyKing store in New York, which showcased a variety of Swedish Pick Mix candies.

Thomas Biesterfeldt, Chief Marketing Officer at Cloetta Group, echoed this sentiment, emphasizing the company’s commitment to introducing more American consumers to the joy of Ahlgrens bilar: “Target is the perfect retail partner to debut this brand in the U.S. and connect with consumers.” This collaboration aims not only to satisfy sweets enthusiasts but also to bring a piece of Swedish culture to U.S. shores.

Where to Find Ahlgrens Bilar

This beloved candy brand will be available for purchase at Target stores across the country and on Target.com. For those eager to learn more about Ahlgrens bilar, the company invites customers to explore its offerings on Cloetta.us and engage with them on social media (@ahlgrensbilar_us on Instagram and TikTok).

About Cloetta Group

Founded in 1862, Cloetta Group is a leading confectionery company in Northern Europe, known for its inspiring tagline ‘Powered by Joy®’. The company boasts a rich portfolio of popular candy brands, including Ahlgrens bilar, Juleskum, and CandyKing, and is committed to spreading joy and sweetness across more than 60 countries. Cloetta’s Class B shares are publicly traded on the Nasdaq Stockholm under the ticker CLAB.ST.

In conclusion, Ahlgrens bilar’s debut is a much-anticipated event for candy lovers and will surely add a taste of Swedish delight to the American candy aisle. As consumers flock to Target to experience this unique offering, it promises to be an exciting chapter in the world of confectionery.