#USA #G-SHOCK #G-STEEL #Tough Silicone #Dover, NJ

G-SHOCK Unveils the G-STEEL Fine Metallic Series

In a significant milestone, Casio America, Inc. has announced the launch of its G-STEEL Fine Metallic Series, a remarkable timepiece collection that reflects a decade-long journey in innovation and design.

A New Era of Durability and Style

The G-STEEL Fine Metallic Series showcases four distinct models that bring together the ruggedness of G-SHOCK with a sleek and modern aesthetic. These watches are reinvented versions of the iconic GM5600 and GM2100 lines, catering to both digital and analog enthusiasts. Available in striking silver and radiant gold, these timepieces promise to be not just functional wristwear but also bold fashion statements.

One of the standout features of this collection is the brand-new Tough Silicone band. This band, which has been under development for over ten years, offers superior flexibility and strength, setting a new standard for comfort and durability. Notably, the underside features a vapor deposition finish in silver or gold, highlighting its sophisticated appearance while enhancing its compatibility with the metal bezels.

The combination of a shock-resistant metal bezel and a glass-fiber-reinforced resin case underscores the commitment to quality that G-SHOCK is known for. Each bezel is finely crafted through high-level forging, cutting, and polishing processes that create a seamless and polished look. With varied surface treatments, including hairline and mirror finishes, these watches are visually stunning and tactilely engaging.

Technical Advancements

The G-STEEL Fine Metallic Series is not just about looks; it integrates several innovative features designed for active lifestyles:

• - Shock-resistant structure
• - 200-meter water resistance
• - 1/100-second stopwatch
• - World time for 48 cities (specific to GM2100)
• - Multiple alarms, including a countdown timer
• - Super Illuminator LED backlight

These functionalities ensure that the series can cater to a range of activities, from sports to daily adventures, making them versatile additions to any collection. Whether it is for a casual outing or an extreme sport scenario, these watches promise to deliver reliability alongside style.

A Legacy of Toughness

G-SHOCK watches have become synonymous with durability since their inception in 1983, stemming from the ambition of developer Mr. Ibe to create an indestructible watch. With over 200 handmade prototypes created and rigorously tested, G-SHOCK established a reputation as “the toughest watch of all time.”

Even today, each G-SHOCK watch incorporates seven key elements to ensure its resilience: electric shock resistance, gravity resistance, low-temperature resistance, vibration resistance, water resistance, shock resistance, and overall toughness.

Conclusion

The G-STEEL Fine Metallic Series aims to attract both die-hard G-SHOCK fans and a new generation of consumers. With its slim profile, fashion-driven design, and commitment to safety, the collection showcases Casio's ongoing evolution in the world of wristwatches. Retail prices range from $240 to $280, available at select retailers, including gshock.com and the G-SHOCK Soho store. To learn more about the series and ongoing G-SHOCK innovations, visit gshock.casio.com/us.

This ten-year journey encapsulates Casio’s dedication to pushing the boundaries of design, technology, and expectation. Future watch enthusiasts can look forward to wearing pieces that are both innovative and timelessly iconic.