#Japan #Sendai #Takara Leben #MIRARTH

Supporting Disaster Resilience and Community Development in Sendai

MIRARTH Holdings has recently announced its contribution to Sendai City’s initiatives aimed at enhancing disaster resilience and commemorating the Great East Japan Earthquake. Utilizing the corporate hometown tax donation system, its group company, Takara Leben, made a significant donation towards the "Disaster Resilience Urban Development Project" and the "Earthquake Memorial Project" in Sendai. This is part of a broader commitment to support local communities and contribute to sustainable urban development.

On May 13, a ceremony was held at Sendai City Hall where the mayor of Sendai, Kazuko Mori, presented a letter of appreciation to Takara Leben's director and executive managing officer, Ei Takahashi. This gesture underscores the importance of corporate social responsibility and the collaborative effort between businesses and local governments.

Key Goals of Sendai's Regional Revitalization Strategy

Sendai City has established five fundamental goals in its comprehensive regional revitalization strategy:

1. Creating Attractive Jobs: By revitalizing small and medium enterprises and fostering innovation, Sendai aims to create attractive job opportunities for its residents.
2. Facilitating New Population Flows: The city is focused on increasing its appeal to boost tourism and retain younger populations, while also attracting investment from outside the region.
3. Promoting a Family-Friendly Society: Efforts are ongoing to ensure a supportive environment for couples looking to marry, have children, and raise families.
4. Developing a Sustainable and Resilient City: Sendai aims to balance the rich natural environment with initiatives to enhance disaster readiness and climate change adaptability.
5. Fostering Diverse Community Engagement: The city encourages active participation from various stakeholders that align with its unique character, ensuring a safe and engaging space for living and learning.

MIRARTH Holdings and Sendai

MIRARTH Holdings, which is guided by the purpose of designing a sustainable environment for the future of humanity and the planet, operates its real estate business through Takara Leben. The company is engaged not only in developing new residential units under the “LEBEN” brand but also in diverse projects like redevelopment and financial services linked real estate development, contributing to the revitalization of communities.

In Sendai, the company has successfully executed over 20 projects, including "LEBEN Kimimachidori THE MAISON", "LEBEN Uesugi ALBIO GARDEN", and "Sendai THE GRAND SKY". These developments are crucial in addressing housing needs while embedding sustainability practices in urban planning.

Focus on Disaster Resilience and Environmental Welfare

Sendai is focusing on leveraging its rich natural environment and adapting based on experiences from the 2011 disaster. The city's vision is to evolve into a resilient urban area that can withstand natural disasters and climate change threats, known as the "Disaster Resilient Environmental City of Sendai". This aligns with MIRARTH Holdings’ values of integrity and trust, as they aim to ensure safety and peace of mind for communities through responsible actions.

Additionally, MIRARTH Holdings is committed to continuing its support for local governments through the corporate hometown tax scheme, which empowers regional initiatives and addresses local challenges.

Company Profile

• - Company Name: Takara Leben Co., Ltd.
• - Representative: Akikazu Akizawa
• - Location: 1-8-2 Marunouchi, Chiyoda, Tokyo 100-0005, Japan
• - Established: August 1989
• - Business Activities: Planning, development, and sales of new condominiums, real estate liquidity business, leasing contracts, distribution business
• - Capital: 4 billion yen
• - Website: www.leben.co.jp

The MIRAI for EARTH Project

MIRARTH Holdings transitioned to a holding company structure in October 2022, adopting a purpose-focused approach to create a sustainable environment for the future. As part of its ongoing initiatives, the company will celebrate its second anniversary as MIRARTH in October 2024, intensifying efforts to understand and promote its corporate purpose through the "MIRAI for EARTH" project.

For more information, visit MIRAI for EARTH Website.