#USA #Salt Lake City #Qualtrics #X4 Summit #Experience Management

Overview of X4 2025

Qualtrics, the leader in experience management, is gearing up for its highly anticipated event, X4: The Experience Management Summit, set to take place from March 18 to 20, 2025, at Salt Lake City. This event gathers customer and employee experience leaders, along with market research experts from renowned brands worldwide, creating an invaluable opportunity for networking and knowledge sharing.

Keynote Speakers

Among the first keynote speakers announced are notable industry leaders:

• - Donna Morris, Executive Vice President and Chief People Officer at Walmart Inc.
• - Bill McDermott, Chairman and CEO of ServiceNow
• - Rob Swain, Chief Operations Officer of KFC Global

These executives are set to share insightful discussions focused on driving business success through enhanced customer and employee experiences, making the summit a must-attend for businesses seeking to elevate their performance.

Event Highlights

The X4 2025 agenda is brimming with excitement, featuring keynote presentations and over 30 breakout sessions that cover seven tracks, including:

• - Customer Experience
• - Employee Experience
• - Strategy and Research
• - Education
• - Healthcare
• - Government
• - Financial Services

Participants can expect to hear from industry experts from prestigious companies such as Hilton, Applebee's, Ford, Atlassian, and Workday, with more speakers to be announced soon. The summit anticipates attracting more than 8,000 attendees, including C-suite executives and frontline industry leaders focused on customer care and HR.

Attendee Experience

Lynn Girotto, Chief Marketing Officer of Qualtrics, expressed that attending X4 is essential for any organization looking to enhance its value delivery to customers and employees. The summit’s diverse lineup promises actionable insights and strategies to leverage AI for improved operational efficiency, enabling businesses to achieve their goals more effectively.

Participants will gain valuable connections and tools necessary for making a significant impact in their organizations post-summit.

Session Highlights

Transformative Customer Experience Breakouts

Leading figures from Fiserv, Hilton, and others will discuss how they utilize experience management (XM) and AI to boost customer loyalty, capture market opportunities, and understand consumer preferences amidst industry noise.

Innovative Employee Experience Breakouts

Key representatives from Stripe, Ford, USAA, and Atlassian will share their strategies using AI-driven tools to optimize employee engagement, implement listening programs, and connect pivotal experiences that influence the employee journey.

Cutting-Edge Strategy & Research Breakouts

Experts from Roblox, Indeed.com, and more will delve into the use of advanced market research tools, including synthetic data, to craft unique and scalable experiences that differentiate their brands in the marketplace.

Training and Thought Leadership

X4 will also provide attendees with expert-led, hands-on training sessions, enabling them to unlock business value through their experience management initiatives and Qualtrics solutions utilizing the XM Basecamp add-on.

Registration

Early bird registration for X4 Summit is available until January 31, providing an excellent opportunity for organizations to secure their spots at the premier experience management conference of 2025.

For more information and registration details, please visit www.qualtrics.com/x4summit.

About Qualtrics

Qualtrics stands at the forefront of experience management, offering a cloud-based platform designed to help organizations deliver outstanding customer and employee experiences. By leveraging insights from Qualtrics, companies can identify friction points, enhance talent retention, and launch appropriate products and services effectively. With nearly 20,000 users globally, Qualtrics harnesses a comprehensive database of experience data to drive success in experience management.

For inquiries, contact: Tyler Petersen, [email protected]