#USA #New York #Hair Growth #Bask and Lather Co. #Shaina Rainford

Bask and Lather Co. Ranked Among Fastest-Growing Companies

In a significant achievement for the beauty industry, Bask and Lather Co. has made it to the prestigious Inc. 5000 list for 2025, positioning itself as the 1008th fastest-growing private company in America and the 20th among retail and consumer packaged goods (CPG) companies. Founded in December 2020 by Shaina Rainford, a board-certified nurse practitioner, the company has demonstrated extraordinary growth, boasting a staggering revenue increase of 500% over three years.

A Remarkable Journey

Bask and Lather emerged from a family need, inspired by a personal story where Shaina's sister battled against severe hair loss due to a misdiagnosed scalp infection. This led to the concoction of all-natural remedies offered by their mother, paving the way for what is now a thriving business rooted in family tradition and integrity. The brand aims to provide effective hair growth solutions using clean and natural formulations, setting itself apart in a saturated market.

Bask and Lather has claimed the title of the #1 Black-owned hair growth oil on Amazon, a testament to its popularity and customer loyalty. Its rise was substantially organic, with no paid advertising, driven solely by the power of social media and authentic customer experiences.

Recognition and Impact

"We are honored to be recognized as one of America's fastest-growing companies, a testament to the trust our customers place in our products," Shaina Rainford expressed. This reflects not just the entrepreneurial spirit but the impact of clean beauty in the haircare market. Over the past three years, companies honored in the Inc. 5000 list have collectively added more than 48,678 jobs to the economy, with a remarkable median revenue growth rate of 1,552% among the top 500 firms.

Inc. magazine's editor-in-chief, Mike Hofman, emphasized that making the Inc. 5000 is a notable achievement, especially in a year marked by economic challenges. "These companies didn’t just survive; they experienced substantial growth amid rising costs and fluctuations in the market. Their stories resonate with the enduring power of the entrepreneurial spirit—and remind us that innovation is vital in today’s economy," Hofman stated.

Looking Ahead

The full list and detailed insights about the honorees can be accessed at Inc. website. Bask and Lather's exceptional journey is not just a narrative of rapid growth; it stands as a beacon for aspiring entrepreneurs, amplifying the voices of Black-owned brands in the beauty space. The company will be celebrated during the Inc. 5000 Conference Gala set for October 22-24 in Phoenix, an event where the top firms will be further highlighted.

As Bask and Lather Co. forges ahead, it continues to embrace its foundational values while adapting to market demands, embodying what it means to be a leader in the hair growth sector. Their story is a reminder that with resilience and innovative spirit, businesses can thrive, even in trying times.