#Japan #Tokyo #Provence #Alcan #417 EDIFICE

Alcan and BAYCREW’S Launch Unique Collaboration Inspired by Provence

A remarkable collaboration has emerged from the partnership between Alcan Co., a subsidiary of JFLA Holdings, and the renowned Japanese brand BAYCREW’S through its line '417 EDIFICE.' This exciting initiative aims to blend the flavors and cultural experiences of France's picturesque Provence region with contemporary fashion, creating a unique experience that transcends traditional boundaries of clothing and culinary arts.

A Cultural Fusion

Alcan, well-known for its expertise in high-quality food products, has thoughtfully woven together the elements of three exquisite brands from Provence into the fashion narrative of '417 EDIFICE.' This collaboration draws inspiration from the region's rich natural landscapes, gastronomic offerings, and vibrant culture. The intention is to infuse the spirit of Southern France into the lifestyles of wearers, ensuring a touch of elegance and authenticity with every piece.

The Featured Brands

1. Le Saunier de Camargue

• - Description: This esteemed salt brand hails from the southern Camargue region of France. Using traditional harvesting methods that rely on the sun and wind to evaporate seawater, the salt is renowned for its delicate flavor profile, making it a favorite among chefs and gourmands alike.
• - Products Available: T-shirt priced at ¥5,500 (tax included) and tote bag at ¥4,400 (tax included).

2. Comtes de Provence

• - Description: A luxury jam brand from Provence, named after the historic counts of the region. Its emblem incorporates elements linked to the region's nobility. The jams are crafted using only high-quality fruits and cane sugar, which are perfected through meticulous temperature and timing adjustments implemented by skilled artisans, offering a refined sweetness and acidity that sets them apart from the rest.
• - Products Available: T-shirt priced at ¥5,500 (tax included) and tote bag at ¥4,400 (tax included).

3. Maison Mirabeau

• - Description: This rosé wine brand, established by British couple Stephen and Genie Cronin in 2010 after relocating from London to southern France, is garnering acclaim in international wine competitions and publications. Known for its modern approach to winemaking, it embodies the essence of Provence awards and continues to attract attention.
• - Products Available: T-shirt priced at ¥5,500 (tax included) and cap at ¥4,950 (tax included).

Full Product Range and Availability

The collaboration features a total of nine unique items, showcasing the essence of Provence through fashionable wearables. This exciting range is set to launch on August 30, 2025, and will be available at 417 EDIFICE stores and its official online store.

About Alcan Co.

Founded in 1980, Alcan has established itself as a pioneer in importing Western culinary ingredients from Europe. With a mission to provide top-tier ingredients selected from around the world, Alcan caters to chefs, sommeliers, pastry chefs, and retailers across Japan. Its product offerings number over 2,000, including premium food ingredients, wines, confectionery materials, and grocery items.

• - CEO: Shusaku Higayaki (檜垣 周作)
• - Location: 1-5-6, Kakigaracho, Chuo-ku, Tokyo, Morita Building
• - Website: Alcan

About JFLA Holdings

JFLA Holdings operates within various sectors, including dairy products, alcoholic beverages, soy sauce, and seasonings. It also manages the operations of restaurant franchises while touching on the import of luxurious foodstuffs and wines.

• - CEO: Shusaku Higayaki (檜垣 周作)
• - Location: 1-5-6, Kakigaracho, Chuo-ku, Tokyo, Morita Building
• - Website: JFLA Holdings

Prepare to immerse yourself in a delightful experience where fashion meets the culinary richness of Provence!