The Recipe Book that Captivated Social Media: Akari Hasegawa's Latest Release Hits Major Sales Milestones

The Viral Recipe Book by Akari Hasegawa

In the world of social media, where trends can change with just a click, Akari Hasegawa, a popular cooking expert and nutritionist, has made headlines with her latest release: the recipe book titled "Nosegohan and Kakegohan." Published by Shufu to Seikatsu Sha in December 2025, this riveting new book has achieved an impressive sales milestone of 25,000 copies in just 18 days, prompting an emergency reprint.

Hasegawa, who boasts an astonishing 1.37 million followers across various social media platforms, has captivated her audience with unique and easily replicable recipes. One of the standout dishes featured in her book, "Poi Poi Tsukune and Shakshuka Vegetable Mixed Rice," has garnered overwhelming acclaim, boasting a staggering 79.4 million impressions on X as of January 7, 2026.

Before the book's official release, Hasegawa teased her followers with a delightful post of her dish featuring burrata cheese and fish sauce, saying, "This is something exceptional... it’s absolutely delicious." Her followers swiftly took to crafting their own interpretations, generating a wave of excitement and anticipation. Following the release, comments such as "The impact is incredible!" and "I was shocked at how tasty it is!!" flooded her social media, further amplifying buzz around her recipes. Some fans humorously noted that "Burrata cheese has vanished from the local supermarkets!"

In addition to mouthwatering recipes, the book includes dishes that can easily be prepared on even the busiest or most exhausting days. Whether you are a novice in the kitchen or an experienced chef, Hasegawa’s recipes are designed to inspire confidence and satisfaction, highlighting the message: "Trust Akari first!" Flip through the pages and you might just find the perfect dish to rejuvenate your spirits.

- Chapter 1: The Top 10 Most Popular Nosegohan and Kakegohan at Home
- Chapter 2: Comforting Nosegohan and Kakegohan with Eggs and Tofu
- Chapter 3: Power-Charging Nosegohan and Kakegohan with Meat and Fish
- Chapter 4: Gentle on the Stomach: Vegetable and Natto Nosegohan and Kakegohan
- Chapter 5: Treat Yourself Occasionally: Curry Nosegohan and Kakegohan
- [Column]: Quick Vegetable Dishes You Can Enjoy

About the Author: Akari Hasegawa

Akari Hasegawa is a renowned cooking expert and registered dietitian, born in 1996 in Saitama Prefecture and currently residing in Tokyo. Starting her career as a child actor and talent, she transitioned into the culinary world after retiring from entertainment, studying nutrition and attaining her certification as a registered dietitian. With her engaging recipe posts on social media drawing immense interest, she has expanded her influence into books, magazines, and online platforms. Her other acclaimed works include "Itawari Gohan that Deliciously Fulfills Tired Minds and Bodies" (KADOKAWA), "Simple Yet No-Nonsense: One-Pattern Meal Ideas" (Diamond Publishing), and several personal recipe collections.