Exciting Launch of A/mAke's New Skin Control Powder with Lavendar Shade

New Launch: A/mAke Skin Control Powder

The highly anticipated A/mAke Skin Control Powder, produced by popular content creator Mei Asami from the trending trio "Crayzee Magnet," is set to become a staple in the beauty industry. Known for its exceptional skin adhesion and ultra-thin finish, it offers a light, filter-like coverage that feels airy on the skin. The new shade, Matte Lavender, will join the existing Matte Clear, both of which cater to the preferences of Gen Z consumers, particularly those in their teens to early twenties.

This product initially launched in June 2024 and was a massive hit, selling out quickly during its restock in April 2025 on the official msh online store. The skin control powder is celebrated for its ability to maintain a silky finish while softly blurring pores and uneven skin texture. It has garnered a loyal fan base due to its unique texture and performance.

In response to customers' requests for more options, A/mAke has added Matte Lavender to their lineup. This color aims to address the demands related to oil control and skin tone enhancement among the brand's target demographic. The powder has also been reformulated, increasing the amount by 11% for better value.

The updated packaging comes with a sleek, modern design, intended to capture the attention of consumers looking for stylish yet functional products.

Launch Date

- Available from February 25, 2026, 7:00 PM on the msh official online store and Qoo10 store.
- Gradually rolling out to Don Quijote stores nationwide starting February 25.
- Expected availability in various shops and drugstores from late March 2026.
- Please note that release dates may vary by location, and some retailers may not carry the product.

A/mAke Skin Control Powder Spec

- Size: 10g
- Shades Available: 2 (Matte Clear, Matte Lavender)
- Price: 1,980 yen (tax included)

Product Highlights

The formula consists of over 90% silica, which effectively controls oil and keeps skin looking fresh. It features Super Fit Polymer, known for its sweat and water-resistant properties that ensure makeup longevity. This versatile powder can be applied beyond the face, such as on the neck and décolleté after applying sunscreen or on bangs to eliminate stickiness from sweat. A/mAke has designed it to also offer skincare benefits with ingredients like peach leaf extract for skin protection, a ceramide complex for hydration, and vitamin C derivatives for smoothing out skin texture.

Moreover, the Night Powder formula allows consumers to use the product directly after skincare, making it safe for overnight wear. To enhance application, A/mAke has designed a plush puff that ensures the fine powder adheres smoothly to the skin without leaving uneven patches.

Color Options

Matte Clear

A clear color that seamlessly integrates with skin tones, providing an ethereal, airbrushed effect that resembles a digital filter.

Matte Lavender

This unique lavender shade adds a soft glow to the skin, naturally covering any yellow undertones for a beautifully bright appearance.

About Mei Asami

Mei Asami is part of the dynamic video creator group, "Crayzee Magnet," which resonates with the Z Generation. Known for their slogan, "Forever Young," this trio brings youthful energy to their content. Asami, the youngest member, is a beauty enthusiast who has captured the hearts of young girls with her sharp wit and relatable self-confidence.

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