#Japan #Hiroshima #Pop-up Store #MY ONLY FRAGRANCE

Introducing MY ONLY FRAGRANCE in Hiroshima

For the first time, MY ONLY FRAGRANCE will host a temporary pop-up store at Hiroshima PARCO from September 18 to September 27, 2026. Originating from Kyoto, this bespoke fragrance brand allows visitors to create their unique scents through interaction with fragrance advisors. Additionally, a special fragrance named "Yūbae," inspired by memories of Hiroshima, will be available.

The Experience

As Hiroshima city is known as "the city of water" with its six rivers flowing through, rich greenery, history, and culture are part of daily life. This pop-up will be held at Hiroshima PARCO, a pivotal commercial facility where fashion, culture, and diverse sensibilities converge, situated at the intersection of the main streets, Hondōri and Kanazagai.

MY ONLY FRAGRANCE firmly believes that the process of choosing a scent and articulating one's feelings is just as vital as the finished product. During this pop-up, customers will have the chance to experience the creation of their very own fragrance, uniquely tailored to their taste. This is a wonderful opportunity for local residents in Hiroshima to engage with their senses and take home a piece of their fragrance journey.

Introducing the Exclusive Fragrance "Yūbae"

A highlight of the pop-up will be the exclusive availability of the fragrance "Yūbae," crafted based on memories from Hiroshima discovered by fragrance advisors during their visit a year prior. The scent is a nuanced blend reflecting the city’s natural beauty—its landscapes filled with water and greenery—along with the historical cultural vibrance that characterizes Hiroshima. As the season transitions from summer to autumn in late September, "Yūbae" embodies the soft colors of dusk, offering a gentle sweetness that is balanced yet captivating, reminiscent of the twilight ambiance in Hiroshima.

Details of the Fragrance:

• - Price: 10ml for 3,000 JPY, 50ml for 6,500 JPY, 100ml for 8,000 JPY (tax included)
• - Sale Period: September 18-27, 2026
• - Location: MY ONLY FRAGRANCE Hiroshima pop-up venue.

Quantity is limited, and sales may end once stocks are depleted.

Special Release of Kyoto's Limited Fragrances

In addition to "Yūbae," three limited fragrances from Kyoto, namely "Koto," "Miyabi," and "Aoi Arashi," will be available exclusively at the pop-up—products typically only found at the brand's Kyoto stores. Attendees will thus have the chance to travel through scent without leaving Hiroshima.

Gift with Purchase Promotion

Customers who purchase items totaling over 7,500 JPY during the event will receive a limited 3ml bottle of the Kyoto-only fragrance "Koto". This scent evokes the early morning streets leading to Kiyomizu-dera, filled with florals and incense, making it a perfect addition to your fragrance collection.

Create Your Custom Fragrance

At MY ONLY FRAGRANCE, patrons can select from dozens of fragrances to design their very own scent.

1. Choosing the Scent: Customers will pick scents that resonate with them based on their intuition and comfortable feelings.
2. Testing the Scent: Fragrances will then be applied to testing strips to find the ideal combination without any limitations.
3. Blending: Working with a fragrance advisor, customers can blend their selected mixtures drop by drop, experiencing the intricacies of fragrance creation.
4. Naming the Fragrance: Once completed, individuals can customize the label on their fragrance bottle with a personal name that echoes memories, feelings, or aspirations.

Hiroshima PARCO Popup Venue Overview

• - Date: September 18 to September 27, 2026
• - Hours: 10:00 AM – 8:30 PM (as per Hiroshima PARCO operating hours)
• - Location: Hiroshima PARCO, 1st floor, 10-1 Hondōri, Naka Ward, Hiroshima City
• - Offerings: Custom fragrance experience, limited edition scent sales, and unique Kyoto fragrances.

Finally, MY ONLY FRAGRANCE, with its vision of changing the world through scent, operates 15 locations across major Japanese cities. Its core philosophy is focusing not only on the fragrance itself but also on how it encourages individuals to engage and articulate their feelings through scent. With this pop-up experience in Hiroshima, participants will leave with more than just a fragrance; they will carry their personalized olfactory stories home.

For more details, visit MY ONLY FRAGRANCE's website.