#Japan #Tokyo #Acure #JR East #Heatstroke

Introduction

This year, a beloved heatstroke prevention drink is making its debut in a new form: a jelly! Acure, the original beverage brand by JR East Cross Station, will launch the "Salt & Citrus Jelly" on April 28, 2026. Known for its dedication to refreshing and revitalizing drinks, acure aims to offer a new way to combat heatstroke during the scorching summer months.

The Product Insight

After receiving positive reviews from its traditional Salt & Citrus 500ml bottled drink from 2023 to 2025, the brand decided to innovate the product into a 295g jelly drink. With carefully selected ingredients such as Hakata salt and fresh Kagawa-bankan juice from Ehime Prefecture, this new jelly drink is not only hydrating but also serves as a perfect snack to satisfy cravings during the hot afternoons. The light saltiness combined with the refreshing flavor of Kagawa-bankan creates an invigorating experience enhanced by the unique texture of jelly.

Product Details

• - Product Name: Salt & Citrus Jelly
• - Container: PET bottle
• - Volume: 295g
• - Price: 150 yen (tax included)
• - Sales Locations: Acure vending machines in JR East's stations, Acure's official online store, and select other retailers.
• - Release Date: April 28, 2026 (gradual rollout at Acure vending machines)
• - Product Page: Acure Salt & Citrus Jelly

Developer's Statement

Leading up to the launch, Kunji Takeuchi from JR East's Water Business Company commented: "For three years, our Salt & Citrus 500ml PET bottle has garnered a loyal following as a reliable hydration method during the summer months. This year, we aimed to address the mid-afternoon snack craving with a new jelly format, which allows consumers to hydrate while also satisfying their hunger. With the added benefit of Hakata salt for replenishing electrolytes, we've created a dessert-like delight featuring the refreshing flavor of Ehime's Kagawa-bankan. We encourage everyone to experience our evolved Salt & Citrus Jelly, which not only quenches your thirst but also keeps you feeling full during the hot afternoons!"

Development Insights

Sales data collected from Acure vending machines reveal that the demand for heatstroke prevention drinks peaks during morning commutes between 7 AM and 9 AM. In contrast, the need for jelly drinks and snack options peaks from 4 PM to 6 PM. The Ministry of Health, Labour and Welfare indicates that incidences of heatstroke are most prevalent around 3 PM, with risks continuing into the evening. By intersecting the rising needs for heatstroke prevention and snack options in the late afternoon, Acure aims to provide consumers with a unique solution to make their summer evenings healthier and more enjoyable. The Ministry's guidelines also recommend continuous prevention efforts throughout the day.

Conclusion

The Salt & Citrus Jelly launches with the intent to redefine hydration and snacking in the summer heat. With its innovative formulation, this product serves as more than just a drink—it's a health-conscious treat ready to refresh consumers looking to stay cool while managing hunger. As this exciting product hits the shelves, it is sure to become a staple for anyone looking to stay hydrated and nourished during the sweltering months ahead.