#USA #Calbee America #Weston's Family Farms #Organic Potato Chips #Fairfield, California

Calbee America Introduces Organic Snacks to the Market

In an exciting development for snack enthusiasts, Calbee America, Inc. has launched Weston's Family Farms Organic Potato Chips, marking a significant milestone in their product lineup. This introduction comes after a 20-year collaboration with Gold Dust Walker Farms, a leader in premium potato farming. Calbee, a snack pioneer with over 70 years in the industry, is committed to delivering high-quality, organic snacks made from single-source potatoes.

Weston's Family Farms Organic Potato Chips are crafted from carefully grown potatoes and free from artificial additives. Each chip is thinly sliced in a wavy format, ensuring a satisfying crunch and a tender bite. The chips are USDA-certified organic, gluten-free, and Non-GMO, catering to the growing consumer demand for clean and healthy snacks. The initial flavor offerings include classic Sea Salt, tart Sea Salt & Vinegar, and the rich White Truffle, which adds a unique umami twist.

Maiko Shimano, the director of marketing at Calbee America, expressed the brand's alignment with consumer preferences, stating, "Consumers are increasingly seeking out clean, organic snacks that don't sacrifice great taste and that's just what Weston's Family Farms Organic Potato Chips bring to the category. Made from real potatoes that come from real farmers, these chips create an elevated and memorable snacking experience."

Weston Walker and his family have been passionate about sustainable potato farming since 1973. Their commitment to the environment shines through as one-third of their farms are designated as organic. They not only aim to produce healthy snacks but also practice sustainability by enhancing soil fertility, improving water usage efficiency, and promoting biodiversity. This care for the earth and the communities they serve integrates seamlessly with Calbee's mission to harness nature's power to create delightful food.

The chips are expected to hit shelves nationwide this September with a suggested retail price of $4.69 per bag. The announcement comes at a time of growth for better-for-you (BFY) snack options; according to recent analysis by IRI SPINS, the BFY potato chip category has experienced a 6.1% increase compared to last year, while organic potato chips have skyrocketed with a remarkable growth of 139.4% in the last 24 weeks.

With a strong focus on transparency and quality, Calbee America invites consumers to enjoy these flavorful and health-conscious snacks. People can learn more about the Calbee brand and its diverse offerings by visiting CalbeeAmerica.com and following the brand on social media under @calbeeusa and @harvestsnaps. The launch of Weston's Family Farms Organic Potato Chips is not just a new addition to the snack aisle; it’s a celebration of healthy, delicious snacking that believes in the power of clean, organic ingredients.