Atomic Wings® Introduces $7.99 Slap Box Inspired by Founder's Food Truck Legacy

Atomic Wings® Unveils the New Slap Box



On April 7, Atomic Wings will launch an exciting new value meal called the Slap Box, priced at just $7.99. This delightful dish pays homage to the founder's food truck roots and offers a modern twist on beloved classic comfort food. The Slap Box features two crispy chicken tenders that sit atop a generous serving of fresh-cut fries, complemented by two delicious signature sauces from Atomic Wings' diverse menu.

At the heart of this new offering is Flare Sauce, a specially developed sauce created in collaboration with Hellmann's. This sauce is made fresh in-house each day, ensuring the perfect blend of rich, tangy flavors with a hint of sweetness and a subtle kick that pairs wonderfully with the crispy tenders. Additionally, customers can enjoy Awesome Aioli, another favorite that adds an extra layer of flavor.

The Slap Box draws inspiration from CEO Zak Omar’s childhood experiences. Growing up, he helped his father run one of the first fried chicken food trucks in Lower Manhattan, serving a simple yet satisfying two-piece meal over fries. Zak explains, “My dad had one of the first fried chicken trucks in New York City, where he served a simple two-piece snack box over fries. This is really paying homage to that.” The Slap Box captures the nostalgia of those moments while elevating the meal to meet today's diners' expectations.

With a focus on quality and value, the Slap Box aims to satisfy all types of customers—whether they're college students seeking a quick lunch, sports fans looking for game-day bites, or anyone craving something flavorful late at night. Every order at Atomic Wings is prepared fresh and made to order. Unlike many fast-food options, there are no heat lamps involved, which highlights the brand's commitment to quality and customizable flavor experience.

Atomic Wings® is celebrated for its fresh, never-frozen wings and a made-to-order menu that has become a staple in communities across the United States. Founded in 1989, the brand, owned by brothers Zak and Ray Omar, aims to share authentic New York-style Buffalo wings with the world. The menu features natural and hormone-free chicken wings tossed in 15 proprietary sauces, ensuring that every customer can find a flavor they love. The combination of high-quality ingredients and emphasis on freshness is what sets Atomic Wings apart from its competitors.

As this limited-time offer rolls out, Atomic Wings is ready to welcome back loyal fans and entice new ones to experience the Slap Box. It will be available at participating locations nationwide, starting on April 7th. Diners interested in seeing images of the new Slap Box can find them on Atomic Wings’ official website and social media pages.

In a world where comfort food often meets convenience, Atomic Wings has successfully merged these elements into the Slap Box, offering patrons a taste of nostalgia that also reflects today's culinary trends. This initiative not only celebrates the company’s heritage but also sets the tone for what customers can expect from Atomic Wings moving forward. Stay tuned for more mouth-watering offerings from this innovative brand that continues to capture the spirit of New York’s iconic food scene.

Topics Consumer Products & Retail)

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