Experience the Unique Charm of Board Games at AzaTokunaro Exhibition in Harajuku!

The AzaTokunaro Exhibition: A Bold New Experience

Get ready for an exciting new experience as the board game creation team Lidea brings the "AzaTokunaro Exhibition" to Harajuku, Tokyo from April 24th to 29th, 2025. This immersive event will take place at the Desafes Gallery WEST 2C and 2D, showcasing the charm of board games that have become increasingly popular among Generation Z.

The Rise of Board Games in Gen Z Culture

Recently, board games have been gaining immense traction within Gen Z, a digitally savvy generation that often seeks more face-to-face interactions than what mobile devices or social media can offer. The appeal lies in the unique analog charm, particularly the engaging dynamics shared among friends and partners during game nights. As stunning designs of board games become more prevalent, they are not just games anymore; they are social experiences that fit seamlessly into the lifestyle of younger players who enjoy sharing their moments online.

Among the board games making waves in this arena is the highly popular "AzaToi Karuta," which has received over 10,000 likes across social media platforms. It is an engaging party game that has even found a place in live streams featuring popular idol group Nogizaka46. Participants can look forward to experiencing this intriguing game firsthand during the exhibition!

What is AzaToi Karuta?

Publicly dubbed as the "board game our favorites should try," "AzaToi Karuta" is anything but ordinary. Players select witty and clever responses to given prompts, capturing the essence of an exciting party atmosphere. This game quickly sold out upon release and is now widely available at popular retailers such as Loft and Hands. It has also attracted attention from influencers, further solidifying its status as a must-have entertainment piece.

Exhibition Concept

The exhibition invites attendees to explore the concept of "Aza-Toi"—a term used to describe something that is irresistibly cute yet, at the same time, mischievously cunning. It encapsulates a fascinating paradox: while it may seem forced or calculated, it simultaneously invites deeper understanding and admiration. This exhibition captures that captivating appeal of "Aza-Toi," encouraging visitors to laugh, empathize, and perhaps even join in the fun!

Key Features of the Exhibition

- 100% Relatable! The AzaToi Commonalities Exhibition: Discover the charm of "Aza-Toi" and engage with its intricacies.
- National Aza-Toi MAP: A curated collection of selections showcasing quirky traits from across Japan, creating space for enjoyable discoveries.
- Interactive AzaToi Board: Have a go at creating your own clever responses and share them with others.
- Instagrammable Situational Booth: Step into playful scenarios that embody the spirit of "Aza-Toi" with your friends.
- Photo Spot with AzaToi Poses: Capture the perfect snapshot of your experience!
- Challenge with AzaToi Certification Stickers: Gain fun rewards as you delve deeper into the world of "Aza-Toi".

Event Details

- Event Name: AzaTokunaro Exhibition
- Dates: April 24th (Wednesday) - 29th (Tuesday, public holiday)
- Opening Hours: 11:00 am - 8:00 pm (closes at 6:00 pm on the final day)
- Location: Desafes Gallery WEST 2C, 2D, Shibuya, Tokyo
- Entry Method: Pre-registration tickets (available via Peatix)
- Average Duration: 20-40 minutes (visit at your convenience during your ticket time)
- Host: Lidea (@lidea_idea)
- Official X (formerly Twitter): lidea_idea

Tickets are essential for entrance. Choose your preferred time slot and bring your entry code for check-in on the event day via the Peatix page: AzaTokunaro Tickets. As a reminder, only web ticket purchases are processed, and for cancellation policies, please refer to the Peatix help page.

Meet the Creators

The Lidea team aims to deliver vibrant and trend-inspired board games that focus on shared relatable experiences filled with excitement. This group of four women in their twenties has expertly crafted these games, with a keen pulse on what resonates with Gen Z trends.

We hope to bring new entertainment opportunities to a broader audience through this exhibition. Additionally, attendees will be able to try out the new game "Fans Killer" debuting at the Game Market 2025 Spring event at Makuhari Messe on May 17th and 18th!

Throughout the exhibition, the creators will be present on a rotational basis, ready to share their thoughts, inspirations, and anecdotes behind the game's development, along with engaging with visitors.

Inquiry and Ticket Information

For inquiries regarding media coverage or tickets, kindly refrain from reaching out directly to the venue. Instead, contact us via email at [email protected]. Responses will be given within two business days (excluding weekends and public holidays) during the event period.