#Saudi Arabia #Riyadh #Riyadh Air #Sfeer Loyalty Program #London Flights

Riyadh Air's New Chapter: Daily Flights to London and a Unique Loyalty Experience

Riyadh Air has announced a significant milestone as it prepares to commence its daily flights to London Heathrow Airport on October 26, 2025. This inaugural service is not just about connecting Saudi Arabia to a global destination; it's a vital step toward achieving the airline's broader vision, aligning itself with Saudi Vision 2030. Tony Douglas, the CEO of Riyadh Air, stated that this launch symbolizes their commitment to operational excellence and world-class service.

Daily Flights to London Heathrow

On October 26, Riyadh Air will debut its flights to London, utilizing its aircraft named Jamila. These initial flights have been meticulously planned to ensure operational readiness and a top-tier travel experience for passengers. Initially available for select individuals and employees, this phase is designed to gauge the airline’s performance and refine its processes before it fully opens to the public.

Douglas emphasized, "This isn’t just a launch; it marks the realization of our vision to connect Saudi Arabia to the world. Each detail of these flights is crucial to ensure a seamless, reliable experience.” The journey to full operations is underway as Riyadh Air continues to deliver high-quality service and comfort expected from a world-class airline.

The Innovative Sfeer Loyalty Program

In tandem with its flight announcements, Riyadh Air has introduced Sfeer, a groundbreaking loyalty program that aims to foster community among its members. The word 'Sfeer', meaning ambassador in Arabic, represents the airline's commitment to creating a vibrant and interactive loyalty ecosystem.

Sfeer is particularly unique in that it allows members to share their loyalty benefits with friends and families, a feature that emphasizes collective travel experiences. Early joiners of the program are recognized as 'The Founders' and are rewarded with priority access to future bookings and exclusive experiences, making the flight more than just a journey but a shared adventure.

Community-Centric Features

One of the standout elements of Sfeer is its “no points expiry” policy, ensuring that every point earned by members is valuable and usable. This policy is paired with gamified experiences that will engage members in their travel journey, ultimately creating a lifestyle around their travel commitments. As described by Douglas, Sfeer transcends a conventional loyalty program; it builds a digital community where rewards enhance the flying experience.

From early access to ticket sales to complimentary onboard Wi-Fi, Sfeer aims to provide its members with direct and tangible benefits, emphasizing that loyalty goes beyond merely collecting travel miles.

A Vision for the Future

The combination of daily flights to London and an innovative loyalty program like Sfeer underscores Riyadh Air's commitment to redefining air travel from Saudi Arabia. As they move closer to realizing their operational goals, passengers can expect a seamless travel experience fueled by a deep sense of community engagement.

Conclusion

As Riyadh Air prepares for its inaugural flight to London, it invites travelers not just to fly but to be a part of something larger—a movement that embodies Saudi hospitality and connectivity. With the launch of Sfeer, Riyadh Air is not only creating travelers but also fostering a community of ambassadors, ready to share the best of Saudi Arabia with the world. Join Sfeer today and embark on a journey that goes beyond the destination.