#None #Hot Sauce #TRUFF #PopUp Bagels

TRUFF and PopUp Bagels Heat Things Up with New Schmear

In an exciting collaboration that promises to elevate casual dining, TRUFF, a renowned name in the condiment industry, has partnered with PopUp Bagels, known for their delectable bagels and unique cream cheese spreads, to introduce a limited-edition Hot Sauce Schmear. This new offering made with TRUFF's Original Hot Sauce is available at all PopUp Bagels locations across the country from now until June 17, delivering a mouthwatering blend of rich, savory, and spicy flavors.

The genesis of this partnership can be traced back to the overwhelming success of a trial run at PopUp Bagels' San Diego location, where fans were enthusiastic about this exciting twist on a traditional bagel experience. Both TRUFF and PopUp Bagels share a commitment to reinventing everyday culinary staples by adding a premium touch, making this collaboration a natural fit.

Nick Guillen, Co-Founder of TRUFF, expressed his excitement about the collaboration, stating, "We've always aimed to create bold, elevated flavors that people can enjoy every day. By combining our signature Original Hot Sauce with PopUp’s unique schmear, we’re offering an unforgettable Grip, Rip and Dip® experience that we believe will leave a lasting impression on taste buds."

Adding to the excitement, the partnership will feature a special appearance by world-renowned DJ Chris Lake, who takes on the role of Chief Hot Officer. Lake will be present at PopUp Bagels' flagship location in New York City on June 4 to meet fans, give away complimentary TRUFF Hot Sauce, and bring a vibrant atmosphere to the event. The celebration doesn't stop there; the collaboration continues with live music events and open mic nights at the Nashville PopUp Bagels location on June 12 and 13, where attendees will also enjoy TRUFF Hot Sauce giveaways.

Adam Goldberg, Founder of PopUp Bagels, shared insight into the project, remarking on the significant demand for the hot sauce schmear, "We were inundated with requests for the return of this schmear. The overwhelmingly positive response from our first offering in San Diego was beyond our expectations. It was too good to keep as a one-off, and we knew we had to bring it to a wider audience. TRUFF has taken something familiar and transformed it into an entirely new experience, which is always the kind of flavor combination that excites us."

This collaboration not only showcases the brands’ mutual dedication to bold flavors but also reflects their aspiration to create culinary experiences that resonate with food enthusiasts across the nation. The TRUFF x PopUp Bagels Hot Sauce Schmear is only available for a limited period, making it a must-try for those looking to spice up their breakfast or snack routine. If you're keen on exploring this exciting fusion, be sure to visit your nearest PopUp Bagels location before June 17.

About TRUFF

Founded in 2015, TRUFF began as a popular food and lifestyle Instagram account, @sauce, before expanding into a vibrant condiment brand. The brand became a fast-growing force in the market after launching its first hot sauce in 2017, creating a sensation with its truffle-infused products. Known for its innovation, TRUFF has introduced an array of products that include pasta sauces, finishing oils, and dipping sauces, all designed to enhance everyday meals with a punch of flavor.

About PopUp Bagels

PopUp Bagels is dedicated to crafting the perfect bagel, one that combines a crispy crust, soft interior, and ideal seasoning. Founded by Adam Goldberg in Westport, CT, the brand has rapidly gained a following due to its commitment to quality and exciting collaborations. With a focus on redefining bagel experiences, PopUp Bagels excels at creating innovative schmears that tantalize taste buds, elevating the simple bagel into an extraordinary culinary delight.

For more information and updates about this collaboration, follow TRUFF on Instagram @sauce and PopUp Bagels @popupbagels.