#China #Hisense #Qingdao #MiniLED #UR9

Hisense Unveils the Revolutionary UR9 Series of RGB MiniLED Displays

Hisense, a global leader in consumer electronics and home appliances, recently made waves with the announcement of its UR9 series, a groundbreaking line of premium televisions. Officially launched on April 23, 2026, the UR9 series promises to redefine viewing experiences with its innovative approach to color representation, emphasizing natural and genuine hues that enhance everyday viewing.

At the heart of the UR9 series lies a revolutionary new method of color creation and perception. By generating colors directly at the light source, these displays produce richer tones and more precise details, creating a viewing experience that closely aligns with how the human eye perceives the real world. This advancement not only reduces eye strain but also enhances immersion, making the viewing experience more enjoyable.

The UR9 series boasts Hisense's industry-leading RGB MiniLED technology. Back in March 2026, the Consumer Technology Association (CTA) officially defined RGB LED televisions, with Hisense playing a pivotal role in establishing a global standard for what constitutes true RGB MiniLED. This innovation represents a significant leap beyond traditional MiniLED technology, introducing a full RGB MiniLED backlighting system where each LED comprises independent RGB diodes. This architecture allows for unparalleled control over color, brightness, and contrast, enabling the displays to achieve up to 100% of the BT.2020 color gamut—resulting in color reproduction that is both broader and more accurate.

Central to this advance is the new Hi-View AI Engine RGB processor. This advanced technology coordinates color and brightness in real-time at the zone level, enabling dynamic optimization for every frame. The result is enhanced depth, clarity, and balance for every scene, elevating the visual experience.

But Hisense doesn’t stop at visuals. The UR9 series is designed to engage all of one's senses. Incorporated into the TVs is a 4.1.2 Multi-Channel Surround Sound system, professionally tuned by Devialet, creating a fully immersive 360-degree sound landscape. With upward-firing speakers and dedicated surround channels, complemented by a powerful built-in subwoofer, viewers can enjoy cinematic depth and spatial realism without the need for external equipment.

To ensure a comfortable viewing experience across various environments, the UR9 series is equipped with region-optimized panels—such as Anti-Reflection and Glare-Free for Europe and Australia, along with the Obsidian Panel for North and South America—significantly minimizing distractions from ambient light while preserving image integrity.

For gamers, select models feature a built-in 180Hz refresh rate, allowing for ultra-smooth motion and responsiveness, taking next-generation gaming experiences to new heights. The UR9 series supports a full suite of premium formats, including Dolby Vision IQ, IMAX Enhanced, and Filmmaker Mode, catering to the evolving needs of content creators and consumers alike.

Additionally, with the Pure Elegance design approach, the UR9 series features a premium metal stand and nearly bezel-less finish, seamlessly integrating into modern living spaces. This launch emphasizes Hisense's commitment to innovation, aiming to enhance life through clearer visuals and more engaging viewing experiences.

Founded in 1969, Hisense is a recognized global leader in household appliances and consumer electronics, operating in over 160 countries and specializing in high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense secured the number one position in the global market for televisions exceeding 100 inches from 2023 to 2025. As a pioneer in RGB MiniLED technology, Hisense continues to be the driving force behind next-generation innovations. As the official sponsor of the FIFA World Cup 2026, Hisense seeks to foster global sports partnerships to engage with audiences worldwide.