Millennium Hotels & Resorts Announces Major Partnership with Lotte Hotels to Enhance Global Hospitality Network

Millennium Hotels & Resorts Announces Strategic Partnership with Lotte Hotels



Millennium Hotels and Resorts (MHR) has reached a significant benchmark in its international expansion strategy by forming a major partnership with Lotte Hotels & Resorts, one of Asia's leading hospitality groups. This collaboration is not just a new partnership, but a crucial building block in MHR’s ambition to create a borderless loyalty network that enhances guest experiences worldwide.

The announcement was made on July 14, 2025, and it marks a pivotal moment for MHR, following the successful collaboration with Maritim Hotels. This dual alliance is set to enable broader global connectivity, delivering enhanced loyalty offerings and exceptional benefits for travelers across pivotal regions.

Lotte Hotels & Resorts boasts a diversified portfolio of luxury, upscale, and business hotels throughout South Korea and significant international markets. With a strong brand presence and deep consumer loyalty, Lotte is strategically positioned within the regional hospitality sector. This partnership aims to leverage the strengths of both brands to offer unprecedented experiences to their guests.

Expanding Loyalty Benefits



The collaboration will allow members of MHR's MyMillennium loyalty program to enjoy exclusive rates when booking stays with Lotte Hotels. In reciprocal terms, members of Lotte Hotel Rewards will also gain the advantage of preferential rates at participating Millennium Hotels and Resorts locations globally. This mutually beneficial arrangement aims to enhance the loyalty experience for members of both brands while bringing a seamless booking experience.

Mr. Kwek Leng Beng, Executive Chairman of Millennium Hotels and Resorts, expressed his enthusiasm for the partnership: "These cooperations reflect our entrepreneurial mindset, which seeks to explore opportunities beyond traditional boundaries. By teaming up with prominent brands like Maritim and Lotte, we aim to create a hospitality network that transcends borders."

Mr. Kwek Eik Sheng, Executive Director of Millennium Hotels, commented on the initiative’s future implications: "This forward-thinking strategy strengthens our loyalty program, providing our members with more options, enhanced recognition, and a seamless experience across a broader network. By working together, we create a stronger ecosystem that maximizes value and cultivates meaningful engagement for travelers around the world."

Strategic Leadership and Vision



The partnerships with Lotte and Maritim were spearheaded by Saurabh Prakash, Interim Chief Operating Officer and Chief Commercial Officer of MHR. His leadership is focused on a strategic loyalty expansion initiative that aims to build impactful cross-regional alliances across vital global travel corridors. According to Prakash, "Maritim and Lotte are powerhouse brands in their respective territories, each possessing substantial loyalty and an esteemed reputation for service excellence. Combining this market leadership with MHR's global reach creates a unique and powerful network that challenges conventional hospitality frameworks."

This alliance not only opens doors to new passengers and potential customers but also represents a significant shift in how the hospitality industry will engage with its guests. By integrating services and rewards, these hotel groups can better cater to the needs of modern travelers who increasingly rely on seamless experiences from the brands they choose.

In conclusion, this partnership between Millennium Hotels and Lotte Hotels is a strategic alignment that promises to redefine hotel loyalty programs, enhancing the way guests interact with hotel brands in a global context. As they build on this momentum, guests can look forward to a more interconnected and rewarding travel experience.

Topics Travel)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.