Refreshing Summer Collaboration: 31 Ice Cream & Wpc.
As the summer sun beats down, nothing beats the delightful experience of enjoying a scoop of your favorite ice cream. This year, 31 Ice Cream has partnered with Wpc., a popular umbrella brand, to introduce a vibrant range of umbrellas that perfectly capture the essence of summer. Starting from February 6, 2026, fans can purchase a selection of 7 compact umbrellas and 2 vinyl umbrellas featuring designs inspired by their most popular ice cream flavors.
Sweet Umbrella Designs for a Cool Summer
Known for their irresistible flavors, 31 Ice Cream and Wpc. have merged creativity to bring you a unique umbrella collection that screams summer fun. The collection features umbrellas like the "Playful Ice Cream Mini," adorned with charming handles designed after favorite flavors such as "Love Potion 31" and "Cotton Candy." The vibrant colors and designs are meant to not only provide shade but also evoke the joy associated with indulging in delicious ice cream during a hot day.
One standout item is the specially crafted mini umbrella that boasts a unique rounded handle inspired by popular flavors like Jamoca Almond Fudge and Popping Shower. Each umbrella is adorned with playful embroidery reflecting these flavors, accompanied by a signature pink spoon charm that fans of 31 Ice Cream will instantly recognize.
Meanwhile, these umbrellas are equipped with high-performance features including 100% UV protection, 100% light-blocking, and UPF 50+. These quality fabrics ensure that whether you're escaping the sun or caught in an unexpected drizzle, your trusty Wpc. umbrella has you covered.
Unraveling the Flavors
Umbrellas in the collection are designed with various flavors printed throughout, including the classic Berry Berry Strawberry and the refreshing Nut-to-You. For consumers looking for a functional yet stylish accessory, the collection does not disappoint:
- - Playful Ice Cream Mini: Available in various popular flavors and provides essential UV protection at a retail price of ¥4,730.
- - Ice Cream Pattern Mini: Merging style with function while being priced lower at ¥4,620.
Different colorways, such as beige, mint, and charcoal are used, reflecting the actual flavor inspirations like Chocolate Mint and Strawberry Cheesecake, ensuring that there's a selection for every taste.
The Vinyl Umbrellas: Flavor Galore
Along with the compact umbrellas, the collaboration also includes eye-catching vinyl umbrellas featuring printed designs of beloved 31 Ice Cream flavors. These umbrellas, available in blue and pink hues, invite users to embark on a fun exploration of their favorite flavors. The vibrant designs add a playful touch, complete with a whimsical wave piping along the edges, ensuring that they stand out in any summer outing.
With a price tag of ¥3,410, these vinyl umbrellas are light and easy to carry, embodying the same spirit of summertime joy as their ice cream namesakes.
Where to Get Your Sweet Umbrella
Fans of the collaboration can easily shop for these unique umbrellas at various online platforms, including Wpc.’s official online shop, Rakuten, and Amazon. Physical locations, including flagship stores in Osaka and Tokyo, also welcome visitors looking to grab their favorite designs.
Keep an eye out on Wpc.’s social media accounts to stay updated on the latest offerings and releases of this exciting collaboration!
In summary, the partnership between 31 Ice Cream and Wpc. is designed to bring sweetness and joy into your summer wardrobe. Slip into your favorite park or beach with not just an ice-cream cone but also your cheerful, flavor-packed umbrella—a perfect companion for those lazy sunny afternoons!